Toyota Motor Philippines achieves 2 Million vehicles sales milestone
The number one automaker in the country has just hit a significant milestone. Toyota Motor Philippines (TMP) announced it has reached 2 Million total vehicle sales since it started operations in 1988.
Photo: Toyota Motor Philippines
This incredible fear comes on the heels of TMP’s 20th consecutive year of Triple Crown achievement – having maintained leadership in passenger car sales, commercial vehicle sales, and overall sales in 2021. TMP is one of the biggest manufacturers and distributors of Toyota in the Southeast Asian Region, making Toyota the leading car brand in the Philippines for decades, with a market share reaching 46.3% by end of 2021. This yearend market share is TMP’s highest in its history and the highest in the ASEAN region.
Locally, TMP has its manufacturing plant in Sta. Rosa in Laguna. There TMP produces the best-selling Vios and Innova models. TMP also employs over 60,000 people and is a big contributor to the local economy.
TMP President Atsuhiro Okamoto had this to say about the milestone, “Surpassing the two million mark would not be possible without the support of our loyal Toyota and Lexus customers, the commitment of our 73-strong Toyota dealer network, and of course the sense of ownership that every TMP team member has to our goal and responsibility of providing mobility for all. Thank you for making Philippines a Toyota country.”
“As a way of thanking our loyal customers who are part of the 2M sales milestone, we promise that One Team Toyota PH, which is composed of TMP, our affiliates, and our entire dealer network, will continue working as one to provide the best possible ownership experience,” Okamoto added.
