BTS’ “Yet To Come” Reborn as Hyundai Version for the Goal of the Century (2022) World Cup Campaign
The Hyundai Motor Company announced that it will release “Yet To Come (Hyundai Ver.)” with BTS for the ‘Goal of the Century (GOTC)’ World Cup campaign song. The song will be released on September 23, 2022, at 18:00 KST (05:00 pm Philippine Time) through streaming platforms such as Spotify and Apple Music, along with a full music video on Hyundai’s official YouTube Channel.
BTS x Hyundai
The Yet to Come (Hyundai version) is a British rock remix version of BTS’ “Yet To Come (The Most Beautiful Moment),” which emphasizes the climax to deliver the cheering message for ‘Goal of the Century and anticipation toward the World Cup.
“As one of the most influential global artists in the world, BTS and their music greatly influence our society to develop in a positive direction. Through the World Cup campaign with BTS, we hope to create an opportunity for people all over the world to unite towards one goal of sustainability and cheer each other up,” said Jaehoon Chang, President, and CEO of Hyundai Motor Company
The campaign song utilized the original lyrics and added lines such as “Now the vision is clear, the Goal of the Century is here”. Plus, the song is also filled with lyrics such as “I know, together, we’ll make it better” and “We’re gonna run till a new tomorrow” in hopes to create a better future together.
The campaign song utilized the original lyrics and added lines such as “Now the vision is clear, the Goal of the Century is here”. Plus, the song is also filled with lyrics such as “I know, together, we’ll make it better” and “We’re gonna run till a new tomorrow” in hopes to create a better future together.
The campaign message is also conveyed in the one-minute preview of the music video, which was pre-released today, showing BTS’ GOTC campaign song delivered all around the world by people singing it together in the stadiums. The film visualizes the world that Hyundai wishes to create through the 2022 FIFA World Cup™, expanding the solidarity of those united together in football to achieve the ‘Goal of the Century.’
In addition, the official music video depicts Hyundai’s future aspiration to transform into a Smart Mobility Solution Provider by featuring Spot® from Boston Dynamics, AAM (Advanced Air Mobility) flying into the skies of the city, and IONIQ 5 and IONIQ 6 traveling throughout the city.
In an effort to spread the message further, Hyundai Motor will launch a TikTok challenge #TeamCentry12 on October 1 for global fans to enjoy via Hyundai’s official TikTok account (@Hyundai_worldwide). The #TeamCentury12 challenge illustrates the Goal of the Century’s solidarity message through a simple dance move that shows a shoulder-to-shoulder action.
