Grab, in partnership with Commission on Election (COMELEC), has announced its #OneDestiNation campaign to help curb voter disenfranchisement and misinformation in preparation for the May 13 National Elections.
There are two goals in this initiative — first, on May 13, 2019, voters in Metro Manila and Metro Cebu can enjoy PHP 50 discount when they go to the polls using the GrabShare discount code “ONEDESTINATION“. The other one is to help curb disenfranchisement among voters by creating meaningful discussions to debunk voting myths and in turn, help propagate a higher poll turn-out. Select GrabCar units will have car stickers and flyers, and at the same time, its influencers and media partners will create social discussions via new media format.
“Misinformed and disenfranchised voters are one of our top challenges in the Philippines during the election. As Grab, our role goes beyond providing safe, seamless, and reliable services to our customers; but to also cultivate a sense of community and unity among our fellow Filipinos. Starting todayt, select GrabCar units will be more than mere vehicles of transportation, but vehicles for educating our voters on how to be better informed and guided come election day. We will also engage our social media influencers and partners to help disseminate these vital information to the voters and help create an atmosphere of discussion, vigilance, and awareness. Now more than ever, we should work together as one solid unit in ensuring that the flames of democracy remains ablaze. Through our #OneDestination campaign – in tandem with the Commission on Elections, we aim to inspire every voter’s confidence and trust in our election process, and move the Philippines together, forward towards one vibrant destination,” – Brian Cu, Grab Philippines President
