Hyundai Motor Philippines Inc. (HMPH) has recently made a big move to name four (4) local entertainment icons as its first-ever ambassadors. The carmaker underwent a brand transformation in the Philippine market and determinedly re-introduced itself as a mobility solutions provider throughout the past year. Taking strides to realize this role, it onboards Mr. Piolo Pascual, Ms. Sarah Geronimo, Ms. Kim Chiu, and Mr. Paulo Avelino.
Hyundai PH’s celebrity ambassadors
“We warmly welcome Piolo, Sarah, Kim, and Paulo to Team Hyundai! This select group has been put together not only because they are the most esteemed and talented stars of this generation. But more importantly, they are known to have positively adapted and evolved themselves at every stage of their respective careers. And as we find ourselves going through a similar journey, we look forward to them becoming catalysts. We believe they will help broaden our reach. This means forming deeper connections while communicating our vision on innovation and sustainability with Filipino motorists,” as per Mr. Cecil Capacete, HMPH Managing Director.
Piolo, regarded as “Asia’s Drama Superstar”, has cemented his status with more than three (3) decades in showbiz. Overseen by Erickson Raymundo’s Cornerstone Entertainment Inc., he is highly acclaimed for acting and modeling, adding hosting, producing and directing to his list of accolades. According to him, “It’s always a great feeling to be tapped by brands that are trusted and well-respected in their respective fields. Hyundai Motor Philippines is proving to be one filled with dynamism when it comes to this. Hyundai’s promise on ‘Freedom of Mobility’ that goes beyond vehicles intrigues and excites me. I can’t wait to further discover it with my fellow Filipino car owners and enthusiasts.”
Sarah, the “popstar royalty” known for her versatility and music performances, has been with Viva Artists Management, under Vic Del Rosario, since winning the television talent show, Star For A Night. Her popularity extends abroad and is a recipient of various recognitions including the “Global Force Award” at the upcoming 2024 Billboard Women in Music Awards in Los Angeles, California. She stated, “It is always a pleasure whenever I get to work with brands that allow me to maximize my platform and continuously grow. So this partnership with Hyundai Motor Philippines is extra special because I get to work with a group that has a unique approach towards mobility. I’m eager to be one with Hyundai’s efforts and contribute to its vision of a sustainable and progressive future for Filipinos”.
Kim rose to fame after winning the Filipino reality show, Pinoy Big Brother Teen Edition. Since then, she has debuted her career as an actress, host, and recording artist, and has been named Forbes Asia’s 2020 most influential Filipino personality and recognized for her philanthropic works.
“Those around me, even my followers for that matter, know that I enjoy being behind the wheel. I’ve had the privilege of experiencing some of Hyundai’s new-gen cars already during our taping. And as I officially become a member of the Hyundai Motor Philippines family, I’m excited that there is more to come,” said Ms. Chiu, dubbed as the country’s multimedia idol and managed by Star Magic’s Laurenti Dyogi. “Though it’s only been a few years since I started to drive, the car buying and servicing process is very familiar to me. So I feel grateful to be given the chance to work with a brand whose commitment towards ownership is centered on ‘quality time’ to ensure that customers can make the most out of their cars”.
Similarly, Paulo who is an actor, singer, and film producer also kickstarted his career after participating in Starstruck, a reality celebrity search show. After years in the entertainment industry, he has been acknowledged by peers and the general public as one of the country’s best actors of his generation, proven by his numerous acting awards, and is considered to be one of the industry’s prominent leading men due to his multiple hit shows and movies.
Mr. Avelino, who is being managed by Leo Dominguez of LVD Management Corporation, mentioned during the official signing ceremony, “It’s a plus to be endorsing a brand that you believe in and share the same passion with. So you can just imagine how happy I am that Hyundai Motor Philippines has placed their trust in me. I am even more pleased that I get to be a part of their ‘innovate everyday’ movement. He added, “I’m not afraid to branch out in terms of show business, as seen in my involvements in e-sports and gaming. Much like Hyundai, which is stepping out of its comfort zone of being just a car manufacturer to redefine innovation. There’s so much more to the brand that I’ve learned about and excited to share”.
Though having worked together already, the pair is reuniting on screen again as they lead to the local adaptation of the well-loved South Korean romantic comedy series, What’s Wrong With Secretary Kim. To which fans and audiences can expect to catch sight of their favorite Hyundai models make appearances.
Under the full-year partnership, Filipinos can expect to amplify the brand’s presence through several public engagements and online campaigns. This includes but is not limited to the upcoming 75th Anniversary of the diplomatic relations between the Philippines and the Republic of Korea. Through March 3 marks the official celebration, HMPH has prepared a series of activities that will range from April to June as a tribute to the aforementioned friendship between the two nations.
