Kia PH has been on a steady rise over the years, ever since it was taken over by a new distributorship the brand has found new momentum and hasn’t looked back.
4 years later and the brand is celebrating more than just longevity.
Kia PH 4th anniversary
Kia Philippines recently held a thanksgiving event for its dealer principals who helped the brand achieve significant milestones for 2022—and to also celebrate the company’s 4th anniversary as a wholly-owned subsidiary of the Ayala Corporation. In 2022, they achieved a record-breaking 34% sales increase as compared to 2021. This figure is higher than the auto industry’s 26% pace and is indeed worthy of celebration.Â
Also announced during the Dealer Appreciation Night was recognition from Asia Pacific (K-APAC) that Kia Philippines achieved the highest growth rate in the Asia Pacific region, as well as being the Number 1 independent distributor in retail sales in 2022 in this part of the world. Overall customer satisfaction has the highest improvement as well in the region, based on surveys conducted by K-APAC.
This string of successes would not have been possible without the dealer principals who have worked tirelessly to reach these milestones. From 30 dealers in 2018, Kia Philippines grew to 42 dealers in 2022, and this nationwide network expansion continues. Soon, all 42 Kia dealerships nationwide will have refreshed exteriors, and by next year all will share the brand’s revamped interior design aesthetic. Newly appointed dealers will also proudly display the new corporate identity. This is in line with the automaker’s fresh new look—which is showcased by its lineup of vehicles.