
Lexus has introduced Refine Dining, a culinary collaboration with Marriott Bonvoy that the company describes as a first for the brand, featuring a series of curated dinners across Southeast Asia. The series will debut in Singapore on June 5, 2026, before expanding to other markets in the region over the next two years.
Related: Lexus is the official mobility partner of ASEAN 2026
The program will start at Akira Back at JW Marriott Hotel Singapore South Beach, then move on to introduce Lexus guests in Indonesia, Thailand, Malaysia, the Philippines, Vietnam, Cambodia and Brunei to a series of dining experiences. Each market will open with a launch dinner for invited Lexus guests, followed by three additional dinners open for reservation to Marriott Bonvoy members and the public.
According to Lexus, the menus are designed with attention to detail that extends beyond the food itself, including the materials and finishes of the utensils used at each dinner. The initiative pairs chefs from Marriott Bonvoy’s hotel and resort portfolio with local industrial designers, who collaborate on the menus and tableware together. Each city stop will feature a signature dish paired with a custom-designed dining piece made for that course.
Preston Tan, Vice President of Lexus Asia, said the brand is looking to create new ways for guests to experience its values beyond its vehicles. “As a luxury lifestyle brand, we continuously seek to create opportunities for guests to discover new expressions of luxury through the Lexus ethos of Omotenashi, refinement, and craftsmanship,” Tan said. “Extending our presence into the culinary world allows us to deliver amazing experiences beyond the automobile. By collaborating with a partner like Marriott Bonvoy that shares our passion for elevated guest experiences, we can connect with our audience in a more meaningful way.”
Petr Raba, Vice President of Food & Beverage for Asia Pacific excluding China at Marriott International, said the partnership gives the company’s chefs room to experiment. “This collaboration represents a new chapter in experiential dining where culinary artistry meets design innovation,” Raba said. “Our chefs across Southeast Asia are among the region’s most creative culinary voices. Refine Dining by Lexus gives them a canvas to push boundaries – not just in flavor and technique, but in reimagining how guests interact with food itself; elevating their culinary expertise into immersive, multi-sensory experiences where every element – the dish, the vessel, the setting – tells a cohesive story of craftsmanship and care; and that’s incredibly exciting for our teams.”
As part of the partnership, Lexus guests will also have access to a set of privileges at participating Marriott Bonvoy properties, including preferential stay packages and access to select lounge, spa and dining services.
Lexus and Marriott Bonvoy also plan to release short films and editorial features documenting the development process behind each dinner, from menu planning and utensil design to the finished dining experience.
Those interested in attending can check their local Lexus website or the Lexus and Marriott Bonvoy social media channels for reservation details.
0 Comments
Leave a Reply