Mazda to invest in Thailand for increased compact SUV production and EV expansion
Mazda Motor Corporation and Mazda Sales (Thailand) Co., Ltd. announced plans to invest 5 billion Thai baht in Auto Alliance (Thailand) Co., Ltd., Mazda’s manufacturing base in Thailand. The investment aims to develop the facility into a hub for new compact SUVs, with an annual production capacity of 100,000 units. The move will bolster Thailand’s role as an export base for Japan and the ASEAN market while strengthening Mazda’s presence in the Thai market, where it has operated for 70 years.
From 2025 to 2027, Mazda plans to introduce five new electrified models: two battery electric vehicles (BEVs), one plug-in hybrid, and two hybrids. As Thailand transitions toward electrification, Mazda seeks to expand its product lineup to appeal to a broader customer base.
Photo: Mazda
One key model is the Mazda6e, an electric vehicle developed by Changan Mazda Automobile Co., Ltd., a joint venture between Mazda and China’s Chongqing Changan Automobile Co., Ltd. The Mazda6e is set to debut in Thailand in 2025 and will also be available in China and Europe. The vehicle integrates Mazda’s signature design and driving dynamics with Changan’s electrification and smart-cabin technologies.
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Mazda President and CEO Masahiro Moro emphasized the company’s commitment to Thailand, stating, “Mazda has built a strong business foundation in Thailand over the past 70 years with support from many stakeholders, including the Thai government. We will continue to introduce electrified products that meet customer needs and strengthen our plant’s role in exporting compact vehicles to Japan and the ASEAN market.”
This initiative is part of Mazda’s long-term strategy to enhance its production capabilities and support the region’s growing demand for electrified vehicles.
