Peugeot Philippines unveils ambitious plans for 2024 at annual business meeting
Peugeot Philippines hosted its highly anticipated annual Business Meeting on February 7 at Fairmont Makati. Top executives and principal dealers congregated to unveil the company’s ambitious plans and targets for the year ahead. With a focus on strategic initiatives aimed at propelling the brand’s growth and development in the local automotive market, the event showcased Peugeot’s vision for an enticing future filled with cutting-edge technology and innovative solutions.
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Building on the momentum of a successful year of expansion, Peugeot Philippines outlined its key priorities for 2024, centered around its core ethos of “Allure” – a commitment to creating a tech-forward and human-centric automotive experience aimed at enriching lives and making the world a more captivating place to live. The company’s strategic roadmap encompasses a wide range of initiatives spanning Sales, Marketing, and Aftersales programs, all aimed at elevating the Peugeot brand and challenging the status quo in the local automotive scene.
At the forefront of Peugeot’s strategy are its exceptional SUV lineup, which continues to resonate strongly with Filipino consumers. The trio of SUVs – the PEUGEOT 2008 Allure SUV, PEUGEOT 3008 SUV (Active and Allure), and PEUGEOT 5008 SUV (Active and Allure) – epitomize the brand’s commitment to delivering outstanding driving experiences across various segments of the market. With their striking designs, powerful performance, and advanced features, these SUVs offer a compelling blend of style, comfort, and functionality for urban commuters and adventurous families alike.
The Peugeot 2008 SUV, a subcompact 5-seater, stands out with its contemporary design and agile performance, making it an ideal choice for urban exploration. Meanwhile, the Peugeot 3008 SUV, a compact 5-seater, exudes sophistication and road presence, offering drivers a refined driving experience in any setting. Rounding out the lineup is the Peugeot 5008 SUV, a premium mid-size seven-seater that redefines the segment with its immersive driving experience and advanced safety features, setting a new standard for luxury and performance.
Looking ahead, Peugeot Philippines is poised for transformative growth in 2024, driven by strategic partnerships and a shared vision of revolutionizing the future of mobility in the country. With the support of Astara, Peugeot’s managing director, Raoul Picello, expressed confidence in the company’s ability to deliver on its promise of innovation and excellence, paving the way for a brighter and more exciting automotive landscape in the Philippines.
