UAAGI Auto Group, the official distributor of the RADAR EV Pickup in the Philippines, has adopted the global brand name Riddara, the No. 1 new energy vehicle (NEV) pickup brand in China.
The change puts the company’s electrified pickup lineup under a single worldwide brand name. Riddara says the move supports its goal of expanding in global markets and staying competitive internationally over the long term.
The brand entered the Philippine market in October 2025. Since then, it has held brand and product launches, set up dealerships, run test-drive activities, joined major automotive industry events, and begun building an owner community. UAAGI says these steps give Riddara a base to strengthen its presence and grow in the country.
“Our customers chose this EV pickup for the outstanding value and performance it delivers, and that remains unchanged,” said Rommel Sytin, UAAGI Auto Group Chairman. “Adopting the Riddara name aligns our Philippine operations with the brand’s global identity and reinforces our commitment to the strength, technology, and innovation behind it. This marks a defining step forward for the brand’s development, further strengthening its global presence and setting the stage for its next phase of growth in the Philippine market.”
UAAGI says current owners will continue to receive the same customer care and aftersales services. All owner and vehicle records are carried over unchanged. Aftersales, warranty, parts, and dealer support remain 100 percent active.
The Riddara name will appear across dealerships and in brand and marketing communications. Dealerships remain owners’ primary point of contact for inquiries and service needs.
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