RAM made its European debut of the Rampage at Fieracavalli 2025, where it served as the event’s leading partner. The model, the first RAM vehicle fully designed and produced in Brazil, was introduced to an audience of journalists, enthusiasts, and industry stakeholders as a preview for a potential European launch. The Rampage aims to redefine the compact pickup segment, bridging the gap between compact SUVs and traditional pickups. Positioned in the C-segment, the model targets customers seeking a balance of lifestyle appeal, practicality, and premium features.
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“Bringing Rampage to Europe would mark a bold new chapter for RAM,” said Fabio Catone, Head of RAM Brand in Europe. “With its uncompromising design, premium features, and powerful performance, Rampage is more than a compact pickup — it’s a lifestyle statement. Fieracavalli is the perfect stage to showcase a vehicle that embodies RAM’s core values of strength, capability, premiumness, and technology, tailored for the European customer.”
The Rampage anticipates European market needs with a product focused on everyday drivability while retaining pickup toughness. It is designed for customers who want a versatile vehicle for both daily use and leisure activities, offering an alternative to mid-size pickups and SUVs. Two versions were showcased at Fieracavalli: the off-road-oriented Rebel and the sportier, road-focused R/T.
The Rampage stands out with its muscular exterior and well-proportioned design, measuring 5,028 mm in length, 1,886 mm in width, and 1,716 mm in height. The exterior features full-LED headlights with dynamic indicators, LED fog lights with cornering function, and taillights that form a U.S. flag-inspired pattern when illuminated. The Rebel version uses black and graphite accents, trapezoidal wheels, and 17-inch All-Terrain tires with Pirelli Seal Inside technology, while the R/T version gets 19-inch wheels, a black roof, and a sportier stance with stiffer suspension and a 10 mm lower ride height. Both versions feature a 980-liter load bed, suitable for both work and recreation.
Inside, the Rampage offers a premium, driver-focused cabin. Materials include soft-touch surfaces and suede or leather upholstery, depending on the version. The R/T adds red stitching and a sportier layout, while the Rebel uses durable, easy-to-clean finishes for outdoor use. Both versions include a 12.3-inch central touchscreen with wireless Apple CarPlay and Android Auto, a 10.3-inch digital instrument cluster, and a Harman Kardon audio system with nine speakers and a subwoofer. Other features include dual-zone climate control, six USB ports, and a rotary gear selector. Interior storage totals 35.4 liters across compartments.
Under the hood, the Rampage R/T uses a 2.0-liter Hurricane 4 Turbo Petrol engine producing 272 hp and 400 Nm of torque, accelerating from zero to 100 km/h in 6.9 seconds and reaching a top speed of 220 km/h. The Rebel version features a 2.2-liter Multijet Turbo Diesel engine with 200 hp and 450 Nm of torque, capable of a 1015 kg payload and a zero to 100 km/h time of 9.9 seconds with a top speed of 196 km/h. Both models come equipped with a nine-speed automatic transmission, paddle shifters, and full-time 4×4 traction, featuring a selectable low-range mode. The Rampage features a multilink suspension system at both axles, providing improved ride comfort and handling. It also includes Hill Descent Control, Hill Start Assist, and ventilated disc brakes on all four wheels.
The Rampage also features Level 2 driver assistance systems, including Active Driver Assist with Traffic Jam Assist and Highway Assist, which automatically adjust speed and lane position to help maintain a steady course. The Hands-off Detection system can sense the driver’s touch through built-in steering wheel sensors. Other safety systems include autonomous emergency braking, pedestrian and cyclist detection, Adaptive Cruise Control with Stop & Go, Lane Departure Warning Plus, Blind Spot Detection, and Rear Cross Traffic Alert. Seven airbags, automatic headlights, keyless entry, and remote start are also standard.
The Rampage represents RAM’s intent to expand into the European compact pickup market with a product that blends premium features and practicality in a smaller, lifestyle-oriented format, suitable for European roads and cities.
That being said, the RAM Rampage would make a perfect addition for the RAM Philippines lineup on Philippine roads as it would give buyers added flexibility and options for the brand, especially with its more compact size.
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