Toyota launches the revamped Land Cruiser 70 in Japan

Introduced as the Toyota BJ on August 1, 1951, the Land Cruiser series has matured over 72 years, emerging as an automotive icon deeply rooted in a legacy of conquering challenges. Its inaugural feat, ascending to the sixth station of Mount Fuji, set the stage for its enduring role in delivering safety and security to diverse landscapes inaccessible without the Land Cruiser’s robust capabilities. The vehicle’s evolution, shaped by the real-world experiences of global users, solidifies its reputation for reliability, durability, and off-road prowess, enabling people to explore remote terrains and return unscathed. This steadfast commitment to a universal concept has endured, resulting in approximately 11.3 million units sold across 170 countries, a testament to its indispensable role in the lives and livelihoods of communities worldwide.

Toyota Land Cruiser 70

Photo: Toyota Motor Corporation

The Land Cruiser’s 70 Series, introduced in 1984, stands as a beacon of the brand’s core values: reliability, durability, and off-road performance. Functioning as a versatile workhorse in the harshest environments across the globe, it remains an unwavering support system for local communities and the individuals residing within them. With an authentic off-road design, a robust frame, exceptional basic performance, and a straightforward component structure, the Land Cruiser “70” seamlessly integrates into the fabric of people’s lives, embodying the series’ intrinsic features.

Toyota Land Cruiser 70

Photo: Toyota Motor Corporation

Underpinning its off-road prowess is a formidable 2.8-liter direct-injection turbo diesel engine, delivering a harmonious blend of potent driving performance and commendable fuel efficiency. Boasting a maximum output of 201 hp and a peak torque of 500 Nm, this powertrain ensures the dynamic off-road capabilities synonymous with the Land Cruiser 70 Series.

Toyota Land Cruiser 70

Photo: Toyota Motor Corporation

The Land Cruiser “70” prioritizes both on and off-road comfort, featuring a robust ladder frame, electronic differential locks, and an array of driving and braking control systems. These include Vehicle Stability Control (VSC), Active Traction Control (A-TRC), Hill Start Assist Control (HAC), and Downhill Assist Control (DAC), culminating in superb steering stability. Moreover, the vehicle seamlessly combines enhanced off-road driving performance with superior on-road comfort, integrating improved suspension for a smoother ride and a 6-speed automatic transmission for refined driving and steering performance.

003 S

Photo: Toyota Motor Corporation

The exterior design of the 70 Series remains faithful to its heritage, characterized by horizontal and vertical lines that accentuate its utility and stability. While upholding the series’ distinctive silhouette, the latest iteration incorporates contemporary design details, bridging tradition with modernity.

005 S

Photo: Toyota Motor Corporation

Inside the Land Cruiser “70,” the powerful horizontal design theme prevails, complemented by a functional off-road layout. Operations are intuitively simple across diverse scenarios, and the use of luxurious materials ensures a cabin that caters to the discerning owner’s comfort and aesthetic preferences.

006 S

Photo: Toyota Motor Corporation

Safety takes center stage with the Land Cruiser “70,” featuring a comprehensive array of safety features, including a Back Monitor and Toyota Safety Sense. The latter includes groundbreaking elements such as Pre-crash Safety, auto-control lighting, and drive-start control functions, offering reassurance during off-road adventures and routine activities like parking and gear shifting.

008 S

Photo: Toyota Motor Corporation

In an innovative move, the Land Cruiser “70” is set to be available through KINTO subscription services, expanding accessibility. KINTO packages encompass various aspects, from automobile insurance to taxes, maintenance, and other car-related costs, all bundled into a fixed monthly fee. This initiative aims to provide Land Cruiser enthusiasts with a hassle-free and inclusive experience, further enhancing the vehicle’s accessibility and appeal.

Toyota Land Cruiser 70

Photo: Toyota Motor Corporation

Sadly, there is no word of a Philippine release since this “new” Land Cruiser 70 is a Japan-exclusive model only, while the three-door version is exclusively sold in the United Arab Emirates (U.A.E).

Carlos Miguel Divino

Carlos Miguel Divino

Carlos has lived and breathed cars his entire life. His abundant wealth of knowledge, extensive seat time on the world's best driving roads, and unsatiable curiosity for anything with wheels all mesh together to produce works of passion. IG: @cmdrives.ph Email: [email protected]

We will be happy to hear your thoughts

Leave a reply

YugaAuto: Automotive News & Reviews in the Philippines
Logo