Japan’s automotive market is one of the most active and one of the most competitive in the world, every model launched and sold in Japan is closely scrutinized and carefully considered even before it hits the showroom floors. So to be awarded the coveted Japan car of the year means something, and this year’s winner is the 2023 Toyota Prius.
Toyota Prius Japan Car of the Year 2023
As shocking as that sounds, considering the brevity and breadth of choice the judges had, the 5th generation Prius is leaps and bounds better than ever. The Prius has always had a somewhat contentious reputation in the automotive industry, most people have labeled it a predictable tree-hugger car.
This new generation though wants to be taken more seriously and has adopted the hammerhead design philosophy that Toyota is slowly rolling out across the model range. The all-new Prius shocked the world with its sleek and futuristic design, it became a true object of desire in terms of looks.
What most don’t realize is that the Prius’ looks have some function built into the form. Due to its green nature and eco-minded DNA, the design favors better aerodynamic capabilities, as we all know the better the car cuts through the air the more efficient and earth-friendly it is. Apart from that, people have also been raving about how the new Prius is a great car to drive with better-improved driving dynamics.
