In a groundbreaking event at Genesis House New York, Genesis, the renowned luxury automobile manufacturer, has introduced its latest masterpiece: the Genesis Neolun Concept. This unveiling marks a pivotal moment in the brand’s journey as it takes a bold step into the realm of electric SUVs, marrying cutting-edge technology with the warmth of Korean hospitality.
As the brand’s premier full-size electric SUV concept, the Genesis Neolun Concept combines visionary design with state-of-the-art features to redefine the driving experience.
Named “Neolun,” a fusion of the Greek word “neo,” meaning new, and the Latin “luna,” for moon, the concept embodies Genesis’ commitment to pushing beyond conventional boundaries and ushering in a new era of automotive excellence.
Luc Donckerwolke, Genesis’ Chief Creative Officer, described the inspiration behind the Neolun Concept, citing Korea’s iconic moon-shaped porcelain jars as a touchstone for timeless design and exquisite craftsmanship.
At the heart of the Neolun Concept is its exterior, characterized by a philosophy of “reductive design,” which emphasizes clean, minimalist lines that eliminate superfluous elements. One of its most striking features is the absence of B-pillars, replaced by distinctive coach doors that enhance both aesthetics and accessibility for passengers.
Moreover, the integration of electric side steps adds a touch of convenience. They automatically deploy when the doors open and seamlessly retract when closed, maintaining the vehicle’s sleek profile.
The Neolun Concept’s exterior lighting further elevates its aesthetic appeal, with body-integrated lamps and a meticulously crafted perforated pattern housing the center high-mounted stop lamp.
Inside the cabin, Genesis has reimagined the concept of hospitality, drawing inspiration from Korea’s traditional “ondol” heating system to create a space that exudes comfort and relaxation. Radiant heating elements are strategically placed throughout the cabin, complemented by premium materials such as cashmere and naturally dyed leather.
Swiveling front-row seats and a suite of advanced entertainment features, including a sophisticated sound system designed to replicate the acoustics of a concert hall, further enhance passenger comfort.
With its innovative design, state-of-the-art technology, and unwavering commitment to hospitality, the Genesis Neolun Concept sets a new standard for luxury electric SUVs, offering a glimpse into the future of automotive excellence. As Genesis continues to push the boundaries of innovation, the Neolun Concept stands as a testament to the brand’s vision and unwavering dedication to redefining the driving experience.
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