Here’s what makes the VinFast VF 3 an exciting EV proposition
VinFast’s VF 3, with its wallet-friendly price tag, is poised to shake things up in the Philippines, where the volume of motorcycles on the streets is growing rapidly. The appeal is clear: why risk the elements on two wheels when you can have the safety and comfort of four wheels, a roof, and air conditioning at an affordable price? If the VF 3 can match motorcycles in terms of cost, convenience, and style, it’s a better choice for many. At least, that seems to be one of the driving forces behind the record-breaking 27,400 pre-orders the mini-SUV received in Vietnam in just 66 hours since it was launched.
VinFast VF 3
Experts agree that the VF 3’s success boils down to a few key factors. First and foremost: it’s affordable. Guaranteed to be priced below 800 Thousand Pesos (PHP 800,000), the VF 3 makes it a dream come true for budget-minded folks who’ve always wanted a car. The price will even be lower if the customer avails of the VF 3 with a battery subscription.Â
Its compact size (3,190 mm L x 1,679 mm W x 1,622 mm H) makes it ideal in Metro Manila’s tight alleys and a champ to fit into tight street parking spots. That’s a major win for city dwellers where not everyone has a dedicated garage in their home.Â
The VF 3 also rocks a modern, eye-catching design that’s a hit with young drivers who crave style. And don’t let its small size fool you – the interior is surprisingly roomy, fitting 4 adults comfortably. It’s perfect for everyday life, from the daily commute to errands to weekend adventures. Plus, the VF 3 will come in nine different colors to choose from.
As an electric vehicle, the VF 3 is also a zero-emissions hero, contributing to a cleaner environment. That’s a big draw for eco-conscious consumers worried about the impact of gas-guzzlers on air quality and public health.
The VF 3’s triumph in Vietnam isn’t just a local thing; it’s got the potential to make customers consider the VF 3 for their EV purchase in other Southeast Asian markets, too. The reason? Many Southeast Asian countries, including the Philippines, share some key traits with Vietnam.Â
There’s a large, young, and tech-savvy population that’s open to new things like electric vehicles. Rapid urbanization is leading to more traffic and a need for compact, maneuverable cars like the VF 3. There’s also a growing awareness of environmental issues, which could boost demand for EVs as people look for greener ways to get around. And to top it off, governments are stepping in with policies like tax breaks and subsidies to encourage EV adoption, creating a welcoming market for the VF 3.Â
And it’s not just developing markets – even in places like the U.S., where the early adopter crowd is shrinking, affordable EVs are in demand. Some dealers even think the VF 3 could be a hit there, despite its size, if it ever launches stateside.
All in all, the VF 3’s success in Vietnam shows the appeal behind the mini-SUV: an affordable, practical, yet stylish electric car that ticks all the boxes for a wide range of drivers. By playing to its strengths and adapting to local markets, VinFast could replicate this success in the Philippines and across Southeast Asia and help the region shift towards a more sustainable future on the roads.Â
Check out how customers in Vietnam customized their VF 3: https://drive.google.com/drive/folders/1j9bgJWl9_CpwfaJILqefTYYmQl17rPZs?usp=sharing
(Customization not provided by VinFast)
