GAC and Peugeot distributor Astara adds new executives for 2023

Astara Philippines started the year strong by acquiring another brand under its distributorship network; GAC. With 2 major brands now part of the group, new people to lead them forward were needed, and the group has just bagged some industry veterans.

Astara new executives

Astara Philippines, the exclusive distributor of Peugeot and GAC  Motor vehicles in the country, announces three executive leadership appointments:  Franz Decloedt as Marketing Director for Astara Philippines handling Peugeot and  GAC Motor, Michael John del Pilar as Sales Director for Peugeot Philippines, and Ryan  Bermudez as Sales Director for GAC Motor Philippines. 

“I am thrilled to welcome Franz, MJ, and Ryan to Astara Philippines as we advance our growth plans in the market. Being seasoned leaders with proven track records in their respective fields, they each bring valuable experience that will help accelerate our momentum for Peugeot and GAC Motor through impactful marketing and sales campaigns,” said Raoul Picello, Managing Director of Astara Philippines. 

Astara Franzdecloedt Cu

Franz Decloedt has more than 20 years of marketing leadership experience. In his new role, Decloedt is responsible for driving strategic marketing direction and brand-building efforts for Peugeot and GAC Motor. Prior to joining Astara Philippines, Franz was Marketing Director for various automotive brands and held various leadership roles at several multinational FMCG companies. He holds a Bachelor’s degree in  Management Engineering. 

Astara Mjdelpilar Cu

Michael John “MJ” del Pilar is the newly-appointed Sales Director for Peugeot. In this role, del Pilar manages sales strategies in partnership with Peugeot’s rapidly expanding network of dealers across the country. He brings close to 25 years of solid experience in sales and marketing gained from his previous roles with several automotive companies. He graduated with a Bachelor of Arts degree in Social Sciences.  

Astara Ryanbermudez Cu

Ryan Bermudez takes on the role of Sales Director for GAC Motor. A sales leader with extensive experience in the automotive industry, Bermudez is in charge of directing all sales planning and strategies, which is key to the brand growth of GAC Motor in the country. Prior to joining Astara Philippines, Bermudez held positions of increasing 

responsibility in sales for various automotive brands. He holds a Bachelor’s degree in  Manufacturing Engineering and Business Management.

Pablo Salapantan

Pablo Salapantan

Pablo's first word was probably "Car", and this has developed into a personal passion that has consumed his professional life as well.

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