GAC International comes into PH officially

One of the biggest news stories to break recently was the sudden demise of Astara Philippines. The once promising global distributor group had announced late last year that they’ll be seizing operations. One of the brands under their umbrella, GAC, has found itself a new lease on life, as GAC International is taking over the Philippine operations.

GAC lives to fight another day

GAC International Philippines, Inc. (“GAC International Philippines”) today announced the further strengthening of its direct local operations in the Philippine market. This move reflects the company’s long-term commitment to investing in products, distribution networks, customer service, and operational capabilities, and marks an important step in advancing the ONE GAC strategy in the Philippines.

The Philippines is an increasingly important market for GAC Group in Southeast Asia. In response to the growing demand for intelligent mobility, hybrid, and electric vehicle technologies, GAC Group—through GAC International Philippines—is placing greater strategic emphasis on the Philippine market by further strengthening its local presence, enhancing organizational capabilities, improving operational efficiency, and elevating customer service delivery.

By reinforcing its direct operations, GAC International Philippines aims to work more closely with Filipino customers and partners, ensuring greater alignment between brand strategy, market execution, and customer experience to support long-term and sustainable growth.

ONE GAC Brand Strategy: One Brand, One Channel, One Service

Guided by the ONE GAC brand philosophy, GAC International Philippines will integrate its existing GAC MOTOR, AION, and HYPTEC products and business presence in the Philippine market under a single unified GAC brand framework.

This strategic integration will focus on:

• One Unified Brand: Presenting a clearer and more consistent brand identity under GAC.
• One Integrated Channel: Optimizing sales and service networks to enhance efficiency and market responsiveness.
• One Unified Service Standard: Delivering a more reliable, consistent, and customer-centric ownership and after-sales experience.

Through the ONE GAC strategy, GAC International Philippines will offer Filipino customers a broader and more diverse product portfolio and advanced technology experience, while empowering local dealers and partners with stronger momentum, clearer direction, and enhanced growth opportunities.

GAC PH will also be committed to launching new vehicles of all types of energy sources, with a plan to launch 6-8 all-new models soon.

Alongside brand and product integration, GAC International Philippines continues to invest in strengthening local operational foundations, including:

• Operational and process optimization to enhance execution efficiency;
• Dealer network support to ensure stable sales and after-sales operations;
• Parts supply capability enhancement through localized warehousing and logistics improvements.

GAC International Philippines confirms that all authorized dealerships remain fully operational. Warranty coverage, aftersales services, and parts availability continue without disruption, ensuring customer confidence and peace of mind.

Looking ahead, GAC International Philippines will continue to advance under the ONE GAC strategy, integrating global resources with localized execution to deliver high-quality, future-ready mobility solutions for the Philippine market.