Honda Cars PH welcomes new and first female president Rie Miyake

The old makes way for the new, and Honda Cars Philippines, Inc. is all about “new”. As Masahiko Nakamura makes his way to assume a post in Korea, a new leader at the helm of the brand’s PH operations has been named. Welcome, Rie Miyake, the incumbent and first-ever female president of HCPI.

Rie Miyake is well-experienced in top management posts at Honda

Honda Cars Philippines Hcpi New President Rie Miyake Inline 01 Min

Photo: HCPI

Both in Japan and overseas markets such as in North and South American countries, the experience of Miyake within the ranks of Honda is most respectable. She has held different management posts at Honda Motor Co. Ltd. Headquarters in Japan, and through the years has gained expertise in automobile sales, parts export, logistics, and business planning operations.

“As we embark on this fresh journey, I want to assure you: The times may have changed so much, but Honda’s commitment to the Power of Dreams has only grown through the years. Please watch out for new technologies to be launched very soon, including e:HEV hybrid electric vehicle that doesn’t just have a hybrid emblem, it truly delivers. We will also continue to improve our sales and after-sales operations to give our customers more joy throughout their vehicle ownership,” Miyake said.

Honda Cars Philippines Hcpi New President Rie Miyake Inline 02 Min

Photo: HCPI

Miyake’s taking the helm of Honda PH will be the key to expanding the brand’s business in the country, with a strong steer towards the company’s push for carbon neutrality for all of its products and corporate activities. By 2040, the manufacturer sees itself achieving 100% electrification of all its automobile offerings.

In a ceremony held last night, outgoing President Masahiko Nakamura also expressed his gratitude for the support that he received as the leader of the brand in the country. “Thank you very much for your continued support for HCPI. The past three years have been challenging, but we also learned so many things. What I will remember more is how we all worked together and came out better than before. I am thankful for the dedication of Honda Associates and our business partners. We will continue to improve keeping in mind our purpose,” Nakamura said.

He also expressed his confidence that under Miyake’s leadership, Honda will achieve higher levels of growth and success.

Honda Cars Philippines Hcpi New President Rie Miyake Inline 03 Min

Photo: HCPI

For leading Honda Cars Philippines, Inc. through the pandemic, we send our greatest gratitude to President Masahiko Nakamura. In his time at the top, he was able to maintain the business’ presence and operations in the country, even launching new models of the City, Civic, CR-V, BR-V, and the Type R. Arigato gozaimasu, Nakamura-San!

And for Miyake-San, welcome to the Philippines, and we wish you the best of luck! We look forward to a lot of good things under your leadership! Ganbatte kudasai!

Mikko Juangco
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