
Nissan Philippines has opened the Nissan Bataan Pop-Up Store, the brand’s first 3S pop-up facility in the country. The new site is designed to offer sales, service, and spare parts in a single location, expanding the brand’s flexible customer touchpoints.
Located in Abucay, Bataan, the pop-up store offers a whole Nissan experience, featuring four vehicle display areas showcasing the latest models and two service bays for basic maintenance and aftersales support.

The facility is operated by Royce Motor Center Inc. (RMCI), a long-time Nissan dealer partner. Nissan Philippines and RMCI aim to use the pop-up concept to reach customers in areas with growing demand and to improve accessibility.
“The Nissan Bataan Pop-Up Store reflects our ongoing efforts to meet customer needs wherever they are,” said Masao Tsutsumi, President of Nissan Philippines. “By introducing our first 3S pop-up concept, we are able to provide a full-service Nissan experience while assessing opportunities for long-term growth in high-potential areas.”
The new pop-up store supports Nissan Philippines’ broader expansion efforts, which include recent dealership openings and upcoming projects to improve nationwide customer access.
Customers may visit the Nissan Bataan Pop-Up Store at Unioil Roman Superhighway, Brgy. Calaylayan, Abucay, Bataan.
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