The future is electric, indeed. For Peugeot, they boldly predict that come 2025, they will be offering an electric vehicle-only lineup. Very big words, very big plans, but how can they be so confident? Here’s why.
Electrification: Peugeot’s plan for the future
The world is changing, and the French marque is staying attuned to all of these. And so the “E-Lion Project” was born. Not just a name, this serves as the brand’s philosophy in moving forward with a full-electric vehicle offering. Going beyond simple electrification, the brand says that it is going to be a holistic project, a 360-degree approach based on 5 E’s.
- Ecosystem: our ecosystem of products and services, based on the STLA enablers
Experience: the end-to-end customer experience, from charging to connectivity,
Electric: all of this is based on 100% battery electric – and our commitment to having a 100% BEV line-up by 2025,
Efficiency: our obsession with maximizing performance, minimizing kilowatt consumption (12.5 kWh/100km for E-208),
Environment: all with the end goal of sustainability and our commitment to achieve Carbon Net Zero by 2038.
All sound like mumbo-jumbo, but let’s delve a bit deeper but with simpler examples. Seeing the aforementioned philosophy, it’s all about customers and that their purchase of an electrified Peugeot will benefit the environment. And this is why this year alone, the existing vehicle lineup will be electrified. Apart from that, they will be releasing 5 new EVs in the next 2 years.
As it stands, the 208, 2008, 308, 3008, 5008, and 408 models are slated to be brought into the market. This is but one reason why Peugeot is very gung-ho with their plans and predictions. But how will it be sustained?
One of the answers is with their in-house hybrid technology, the 48V system. While still mated to a small displacement petrol engine, a 21 KW electric motor will result in what they see as a 15% reduction in fuel consumption. The same technology will allow certain models to operate more than 50% of the time in 100% electric mode; how does “0 emissions” in urban use sound to you?
Next up is by making their vehicles more attractive to even be considered for purchase at the get-go. From new proportions, a new design language, abundant interior space, and the next generation of Peugeot’s intelligent i-COCKPIT, there will be a lot of good tech and features that will be offered.
Longevity is another factor that Peugeot sees will push the E-Lion Project forward. Compared to the traditional internal combustion engine automobile’s “usual” 15-year life span, the use of carefully selected materials that save weight, reduce waste, recycle and repurpose waste, and ultimately save on energy will make ownership of a Peugeot a long-term relationship.
That goes to another sustainable means for the project, which is the ease of purchase along with the convenience of ownership. The rising cost of living and inflation are the targets of Peugeot’s product pricing, and given the points mentioned right above, they will be able to make their EVs accessible to the masses. After purchase, servicing will be made just as accessible and that is a major draw should anyone need some things to be addressed with their Peugeot EV, not that they will need to have anything to be fixed so quickly and as often.
Not mumbo jumbo, but quite a simple-sounding plan, yes? But that’s what makes it rather brilliant. Keeping things simple while chasing large, significant goals will make things more credible, believable, and achievable. Peugeot seems to have this down pat pretty well. Target years, target products, specific offerings, special yet simple processes, and a target deadline all make for the E-Lion Project to become a reality.
Handled by Stellantis in the Philippines, Peugeot is set to become one of the many countries that may first experience the products of their plans for electrification, and yes, it is a good time to be alive. As a fan of the brand or just as a buyer looking for competitively priced and packed-to-the-brim-with-features electric vehicles, things are looking good. Very good, indeed.