Porsche AG reported global deliveries of 60,991 vehicles in the first quarter of 2026, down 15 percent from 71,470 units delivered in the same period last year.
The company attributed the decline to the end of production for the combustion-engined 718 models, the strong rollout of the all-electric Macan in early 2025, and the removal of tax incentives for electric and hybrid vehicles in the United States.
Despite the overall decline, Porsche said demand for the 911 remained strong. Deliveries of the sports car rose 22 percent year on year to 13,889 units in the first quarter. The company also noted a strong share of higher-performance GTS, Turbo, and GT variants across its model lineup.
Matthias Becker, Member of the Executive Board for Sales and Marketing at Porsche AG, said the company’s first-quarter results were in line with expectations following the end of the combustion-engined 718 and the previous year’s launch phase for the all-electric Macan.
He added that Porsche will focus on the market launch of the all-electric Cayenne in the coming months, with first customer deliveries expected to begin in the summer.
North America remained Porsche’s largest sales region, with 18,344 vehicles delivered, down 11 percent from the same period in 2025. Porsche said the decline followed an exceptionally strong prior-year performance, driven in part by the Macan Electric launch.
Germany posted 4 percent growth with 7,778 deliveries. Europe, excluding Germany, recorded 14,710 deliveries, down 18 percent, mainly due to the previous year’s strong Macan Electric ramp-up.
China deliveries fell 21 percent to 7,519 units as Porsche cited challenging market conditions and its continued focus on value-oriented sales. Overseas and emerging markets recorded 12,640 deliveries, down 20 percent.
Among Porsche’s model lines, the Cayenne was the brand’s best-selling vehicle in the first quarter with 19,183 deliveries, down 4 percent year-on-year. The all-electric Cayenne will be introduced in stages globally starting this summer.
The Macan posted 18,209 deliveries, including 10,130 combustion-engined units and 8,079 all-electric versions. Porsche said production of the combustion-engined Macan will continue until summer 2026 in most markets outside the European Union. Overall, Macan deliveries declined 23 percent due to slowing EV adoption growth, the earlier launch effect of the Macan Electric, and the end of US tax incentives for electrified vehicles.
The Panamera recorded 4,498 deliveries, down 42 percent. Porsche said the decline was linked to the upcoming launch of “Pure Editions” developed specifically for the Chinese market, creating a temporary product gap during the first quarter.
Deliveries of the 718 Boxster and 718 Cayman fell 60 percent to 1,792 units after production of the model range ended in October 2025. Taycan deliveries also declined 19 percent to 3,420 units.
Looking ahead, Becker said Porsche’s 2026 planning already considered limited product availability and that the company would continue balancing supply and demand under its “Value over Volume” strategy.
0 Comments
Leave a Reply