Seoul Mobility Show 2025: Genesis X Gran Coupe and X Gran Convertible Concepts unveiled

April 9, 2025

Genesis X Gran Coupe and X Gran Convertible concepts

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Genesis introduced the X Gran Coupe Concept and X Gran Convertible Concept at the 2025 Seoul Mobility Show, marking their global debut at the KINTEX convention center under the theme “Unfold a New Era of Genesis.”

The brand used the occasion to thank its Korean customers and outline a new phase in its development. “In the 10 years since our launch, Genesis has delivered its values to over 1.3 million customers worldwide,” said Mike Song, Global Head of Genesis. “We view this as a launchpad for the next decade, showcasing our focus on high-performance technology and future luxury design.”

Genesis X Gran Coupe and X Gran Convertible concepts

Both the X Gran Coupe and X Gran Convertible are derived from Genesis’ flagship G90 and reflect the brand’s push toward becoming an emotional luxury brand.

Genesis X Gran Coupe and X Gran Convertible concepts

The X Gran Coupe is described as the most iconic Genesis concept to date. Its body style showcases elegance and athleticism. The X Gran Convertible offers an open-roof interpretation, emphasizing a closer connection to the environment.

Genesis X Gran Coupe and X Gran Convertible concepts

“These cars represent Genesis’ design philosophy and aim to deliver a refined and immersive driving experience,” said Ilhun Yoon, Head of Genesis Design Center.

Genesis X Gran Coupe and X Gran Convertible concepts

At the front, both concepts feature Genesis’ signature Two-Line headlights that connect to a crest-shaped grille, with 3D mesh patterns inspired by woven metal.

The silhouettes are defined by steeply raked windscreens, lower rooflines, and widened fenders. Frameless, fully retractable windows create a clean side profile. The Gran Coupe’s roof and cant rail form a canopy-like design, while the Gran Convertible’s beltline extends rearward to separate the soft top.

Wheel designs further distinguish the models. The Gran Convertible features sculptural five-star wheels with contrasting Two-Line spokes, while the Gran Coupe adds depth with a layered double-spoke design.

At the rear, smoothed bumpers integrate the signature Two-Line taillights, wide rectangular exhaust tips, and ducktails that emphasize sportiness. Hidden rear-view cameras and touchless trunk operation add a tech-forward touch.

The interiors of both concepts are themed around natural inspirations.

Hyundai Motor Group says that the X Gran Coupe Concept takes cues from Mediterranean olive trees. It features olive wood veneers, leaf motifs on mats, and a scent from naturally tanned, olive-based leather. Crystal accents and ambient lighting further enhance the atmosphere.

The X Gran Convertible Concept, on the other hand, is inspired by Cabernet Sauvignon grapes from Livorno. It features deep wine-colored tones and crystal elements that reflect light for visual impact. Soft seating materials and monochrome contrasts complete the cabin look.

Genesis X Gran Coupe and X Gran Convertible concepts

Both models feature steering wheels with aluminum bottom spokes and embedded tactile controls. Front seats integrate safety belts, displays, and air vents to blend luxury with functionality.

Genesis Also goes all-in on motorsports
Alongside the concept reveal, Genesis displayed the half-scale GMR-001 Hypercar for the first time in Korea. The company announced plans to enter the 2026 FIA World Endurance Championship (WEC) and the 2027 IMSA Sportscar Championship.

Photo: Genesis

“Endurance racing reflects resilience, teamwork, and excellence — qualities that align with our goals,” said Cyril Abiteboul, Team Principal of Genesis Magma Racing and President of Hyundai Motorsport.