Genesis unveils Magma high-performance program with GV60 Magma Concept
Genesis, the luxury vehicle division of Hyundai Motor Group, has taken a monumental leap forward in its evolution with the official launch of a high-performance program at Genesis House New York. This milestone marks a significant shift for the brand as it ventures into the realm of high-performance vehicles, redefining the boundaries of both performance and luxury.
At the heart of this program lies the Genesis GV60 Magma Concept, a groundbreaking model within the broader Genesis Magma program. The GV60 Magma Concept promises to deliver an unparalleled driving experience that blends high-performance capabilities with luxurious comfort and is designed to ignite passion and exhilaration with every ride.
Photo: Genesis
The Genesis Magma program represents a new chapter for the brand, aiming to develop high-performance variants for each of its existing production vehicles. This ambitious initiative seeks to maximize both aesthetic appeal and driving performance, showcasing Genesis’ commitment to innovation and excellence in the automotive industry.
Speaking about the launch, Donckerwolke, Executive Vice President and Chief Creative Officer of Genesis, expressed his excitement about the possibilities the Magma program brings. He emphasized the brand’s dedication to crafting exclusive models that push the boundaries of performance and luxury while prioritizing the joy of driving and comfort for the discerning customer.
The GV60 Magma Concept stands as a testament to this vision, elevating the design and performance of Genesis’ first dedicated electric vehicle model, the GV60. With battery and motor technology enhancements, this concept car aims to forge a deeper emotional connection between driver and machine.
From its meticulously crafted exterior to its luxurious interior, the GV60 Magma Concept exudes sophistication and sportiness. The car’s design prioritizes aesthetics and incorporates elements aimed at enhancing performance, such as improved aerodynamics and cooling features.
Three other vehicles from the Magma program—the GV80 Coupe Concept, G80 Magma Special, and X Gran Berlinetta Concept—were displayed alongside the GV60 Magma Concept. Each model showcases Genesis’ dedication to pushing the boundaries of high-performance vehicle design and engineering.
Photo: Genesis
Legendary racing driver Jacky Ickx, who recently joined Genesis as a Brand Partner, expressed his enthusiasm for the Magma program, citing Genesis’ commitment to elegance and design aesthetics as key reasons for his involvement.
Car enthusiasts and industry insiders alike can catch a glimpse of these groundbreaking vehicles, including the GV60 Magma Concept, at the upcoming 2024 New York International Auto Show, where Genesis will showcase its latest innovations in automotive excellence. The event is scheduled to open to the public on March 29 at the Jacob K. Javits Convention Center, promising an unforgettable experience for all attendees.
