In the realm of trucks, luxury is not typically the primary attribute sought by consumers. When considering a new truck, most people prioritize toughness, power, and size, relegating luxury to the bottom of their checklist. However, recognizing a niche market, Ford has endeavored to cater to customers in Malaysia seeking a touch of opulence in their pickup trucks. Evidently, Ford is committed to creating diverse Ranger variants to suit various preferences.
The exterior of the Ford Ranger Platinum showcases distinctive features, including an exclusive grille design, prominent “Platinum” lettering along the hood, innovative swinging roof bars, and a versatile rack system. Unique Platinum badges on the doors and exclusive 20-inch alloy wheels further distinguish this model, ensuring it stands out alongside the Wildtrak and Raptor in any parking lot.
Venturing into the interior, the Platinum offers a luxurious experience with plush quilted leather seats adorned with Platinum branding. The seats come equipped with heating, ventilation, and a memory function for the driver’s side. The dashboard proudly displays a Platinum badge and intricate stitch patterns. The truck boasts a premium audio system from Bang & Olufsen, featuring eight speakers for an unparalleled audio experience.
Under the hood, while the ASEAN variant of the Platinum lacks the 3.0-liter V6 Power Stroke turbodiesel, it maintains a robust 2.0-liter twin-turbo diesel engine producing 207 hp and 500 Nm of torque. Although it may disappoint Raptor enthusiasts in the Philippines, the Platinum variant is more than capable in terms of power.
Given the Ford Ranger’s significance in the Philippine market and the increasing trend of people transitioning from smaller sedans to trucks, Ford Philippines has compelling reasons to introduce the Platinum model locally. If the Platinum becomes available in the Philippines, it is expected to occupy a pricing position between the Wildtrak 4×4 and the Raptor.