Mazda Philippines introduces AutoExe parts and accessories with limited edition MX-5 Miata
In a strategic move to enhance its offerings for Mazda enthusiasts, Mazda Philippines has announced an exclusive distributorship with AutoExe, a renowned tuning company specializing in Mazda vehicles. This distributorship marks a significant milestone for both companies as they gear up to introduce a new line of tuning parts and accessories in the Philippine market.
The announcement was made by Mr. Steven Tan, President and CEO of Mazda Philippines, who expressed pride in the brand’s commitment to providing exceptional experiences for its customers. “Mazda has always prided itself in building cars that create a lasting, almost inseparable bond with its owner. Today, we are proud to announce that we are bringing in AutoExe to the Philippines,” stated Mr. Tan. “We see this as the next step to offer more to our customers, and of course, to Mazda enthusiasts.”
To kick off the announcement, Mazda Philippines unveiled the limited-edition MX-5 AutoExe Edition, showcasing the synergies between the two brands. With only five units available, each priced at P 2.2 million, the MX-5 AutoExe Edition promises a more dynamic driving experience. This special edition MX-5 comes equipped with AutoExe tuning parts valued at over P115,000, installed at no extra cost to customers.
Based on the MX-5 2.0L Skyactiv MT variant with a sleek black top and luxurious black leather interior, the MX-5 AutoExe Edition leverages the roadster’s lightweight design and balanced weight distribution. The AutoExe kit includes the Tower Brace Set, Member Brace Set, MT Shift Knob, and Carbon Key Cover, along with a distinctive AutoExe badge, enhancing both performance and aesthetics.
The AutoExe Tower Brace Set enhances rigidity and improves suspension dynamics, resulting in enhanced agility and steering response. Meanwhile, the Member Brace Set effectively suppresses body twisting motions, ensuring stability and control during spirited driving. The MT Shift Knob features premium leather craftsmanship with sporty red stitching, while the Carbon Key Cover adds a touch of sophistication to the MX-5’s advanced key.
AutoExe, headquartered in Tokyo, is renowned for its engineering prowess and commitment to delivering a “New Driving Sensation” for Mazda enthusiasts. Founded by former Mazda works driver Yojiro Terada, AutoExe’s philosophy is deeply rooted in the Le Mans spirit, focusing on real-world performance enhancements that elevate the driving experience.
Takao Kijima, also known as Mr. Roadster, brings his suspension and chassis development expertise to AutoExe’s engineering team. With a rich background in Mazda’s Dynamic Kansai Engineering philosophy, Kijima-san ensures that AutoExe parts seamlessly integrate with Mazda vehicles, enhancing driving dynamics without compromising comfort or practicality.
The official launch of AutoExe in the Philippines through Mazda Philippines is scheduled before the end of the year. More details regarding product availability and pricing will be announced closer to the commencement of retail sales. Enthusiasts are encouraged to stay tuned for updates on this exciting collaboration between Mazda Philippines and AutoExe.
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