Nissan showcased its commitment to the future of mobility under the theme “A new Nissan for a new era in China.” The event marked the unveiling of four new energy vehicle (NEV) concepts, alongside a robust lineup of electrified models, signaling Nissan’s latest achievements and its roadmap for electrification at Auto China 2024 in Beijing. Additionally, Nissan announced plans to introduce an additional NEV to the market, totaling five new vehicle launches by fiscal year 2026.
Makoto Uchida, President, and Chief Executive Officer of Nissan, expressed the company’s dedication to sustainable growth in the rapidly evolving Chinese market. Uchida stated, “Nissan is committed to a China-tailored strategy as outlined in our new business plan, ‘The Arc.’ Our aim is to provide a more exciting mobility experience to all customers in China.”
Nissan goes big with 4 Concepts: the Epoch, Epic, Era, and Evo
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The four NEV concept models unveiled at Auto China 2024 are a collaborative effort with local partner Dong Feng, tailored to meet the diverse mobility needs of Chinese customers.
Nissan Epoch Concept:
An EV sedan designed for urban and suburban lifestyles, equipped with AI-enhanced Internet of Things and a virtual personal assistant for enhanced comfort and convenience. For some reason, this particular concept was not displayed during the Auto Show as originally planned.
Nissan Epic Concept:
An EV SUV catering to adventurous city couples, featuring autonomous driving capabilities for both urban and highway environments. The vehicle doubles as a mobile power source, providing electricity for various outdoor activities.
Nissan Era Concept:
A plug-in hybrid SUV designed for urban living, ideal for young professionals. With an interconnected entertainment system and advanced driving features, it offers a comfortable and confident driving experience.
Nissan Evo Concept:
A plug-in hybrid sedan perfect for family getaways, boasting advanced driver support and safety features along with an AI-enhanced virtual personal assistant.
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Nissan‘s strategy in China is anchored on the principle of “In China, for China,” focusing on corporate value and market competitiveness. The company unveiled a new brand campaign, “Excitement by Ni,” emphasizing innovation and enriching people’s lives. Nissan aims to lead in delivering personalized mobility experiences, aligned with the evolving lifestyles and mobility solutions in China.
Furthermore, Nissan announced partnerships with leading companies in intelligence-related areas to introduce exciting intelligence systems and AI-based services to Chinese customers and beyond. With a commitment to driving innovation and enriching lives, Nissan is accelerating its transformation towards intelligence and electrification, collaborating with local partners to deliver exciting future mobility experiences.
