Everyone knows how tech giant LG has changed the game, right? From mobile devices to home appliances to computer gaming, the Korean brand showed a lot of promise and grit and maintained its solid foothold. This time, it’s looking at entering a new arena: the automotive industry. And they’re going to show off some of their wares at CES 2023.
LG now going beyond home appliances, delves into in-car technology
Photo: LG
The Consumer Electronics Show, or CES, is the world’s largest tech show. There you’ll find brands jockeying for position in their respective “niches” but in its first-ever auto-related display, LG will show off a couple of massive in-car digital displays, as well as new in-car sound technology. Let’s start with the former.
As seen in the dashboard shot above, there are three different areas that LG has equipped with its P-OLED and LTPS (Low-Temperature Polycrystalline Silicon) LCDs, and the brand says that these are “specially engineered for the vehicles of the future”. Both lightweight and flexible, the screens will be able to display all the driver’s needs through all that real estate without having to compromise premium picture quality.
While the display on the steering wheel may be small (compared to the other two), it’s no less functional. But who can blame us for gawking at the reported 12.8″ center stack screen and that massive, end-to-end (reported) 34″ screen on the dashboard? Come on, you know that’s what you really looked at.
Photo: LG
Next up is an audio solution for your vehicle. Named the Thin Actuator Sound Solution, it is extremely lightweight and thin compared to the conventional car speakers that we’re used to, thanks to its film-type exciter technology.
The Thin Actuator Sound Solution measures in passport-like proportions (150mm x 90mm) with a thickness of 2.5mm. That’s equivalent to that of two coins stacked together, and a light weight of 40 grams, making it just 30% of the weight and 10 percent of the thickness of a conventional car speaker.
Photo: LG
Its proportions allow it to be installed in various parts inside the car such as the dashboard, headliner, pillar, and headrests while eliminating the deviation in audio quality for passengers inside. The device’s built-in nature not only allows the removal of speaker grills but also enhances space efficiency by freeing up the space normally occupied by in-car speakers without compromising sound quality.
The unique technology that’s been put into these speakers allows the device to vibrate off of display panels and other materials in the car’s cabin. This makes for an immersive, rich 3D sound experience that everyone can enjoy. Does it work? It’s already been awarded the CES 2023 Innovation Award in the In-Vehicle Entertainment & Safety category, so that makes for a pretty convincing proposition, right?
It’s no longer uncommon for tech brands to work hand in hand with automotive manufacturers. Unless we miss our guess, LG is going out with guns blazing at this year’s CES, and with new technologies as good as these, we won’t even be surprised if they’re picked up by a manufacturer or two. Or maybe even three or more.
