GAC PH to launch all-new GS3, takes aim squarely at Coolray with pricing and new brand ambassador
GAC MOTOR Philippines announced the company’s milestones in retail sales performance and dealer network growth, as well as the arrival of the New-Generation GS3 EMZOOM and the appointment of its newest brand ambassador, celebrity, and motoring enthusiast Dingdong Dantes.
After achieving record growth in the first quarter this year, the company today declared its all-time best performance, with year-to-date sales soaring 244 percent1. GAC MOTOR’s record performance from January to May was led by continuing strength in demand for the All-New GS8 and Empow, with the brand’s winning streak in sales being given another boost from the recently launched Emkoo.
“Our tremendous sales growth in the last five months is being driven by the terrific customer response to our latest vehicles, which offer the best value for money in the market today,” said Jun Cajayon, brand head of GAC MOTOR, Astara Philippines. “This growth momentum proves that more and more Filipinos are embracing the GAC MOTOR brand and appreciating the high-quality, reliability, and fine craftsmanship of our vehicles.”
The company is also delivering on its commitment to open more dealer locations across the country, with 15 dealer locations fully-operational by July.
“Since January, we have been focused on further expanding our dealer network to ensure even greater convenience for both our existing and new customers. From six dealer locations in January, we are growing to 15 fully-operational dealerships by July, putting us right on track to achieving our target of 20 dealerships by year-end,” added Cajayon.
The 15 dealerships are located in Alabang, Bacoor, Batangas City, Butuan, Cainta, Davao, E. Rodriguez Ave., Iloilo, Lipa City, Makati, Manila Bay, Pampanga, Pasig, Quezon Avenue, and Tarlac. Two more locations – Bacolod and Cebu – are slated to open in the third quarter of this year.
GAC GS3
The company also confirmed the arrival of the New-Generation GS3 EMZOOM, which is set to be unveiled at a grand launch to the media on June 30 before retail sales commence in July 2023.
“We are excited to give you a glimpse of the New-Generation GS3 EMZOOM, the newest challenger in the scene, set to drive our brand to new heights and zoom through Philippine roads with its fierce and sporty character. We are also proud to announce that the Philippines is the first overseas market to launch the GS3 EMZOOM,” said Cajayon.
The New-Generation GS3 EMZOOM is the newest version of the brand’s GS3 crossover model, the entry-level vehicle to GAC MOTOR’s line-up in the market. This latest version of the GS3 model is an evolution of GAC’s crossover SUV line, combining striking aesthetics, large space, intelligent technology, and incredible performance in one package.
The GS3 EMZOOM starts at a special introductory price of Php 998,000 and will be offered in three variants. Starting today, customers can book reservations for the GS3 EMZOOM at all GAC MOTOR dealerships nationwide or log on to https://gacmotorph.com/all-new-gs3-sign-up/ for online reservations and inquiries. All units come with a five-year warranty.
The press conference culminated in a surprise announcement with Cajayon introducing GAC MOTOR’s new brand ambassador for the Philippines, a TV actor and host Dingdong Dantes.
“We are honored to have Dingdong Dantes as our new brand ambassador for GAC MOTOR. His achievements in his field prove his dedication, high standards, and commitment to quality, which are the same values we stand for at GAC. We strongly believe he is the perfect fit for our brand persona,” explained Cajayon.
Cajayon further added that the brand’s collaboration with Dantes will enable GAC MOTOR to resonate with more customers as it drives towards becoming a brand that is more accessible and aspirational among Filipinos.
Dantes, a multi-awarded actor and motoring enthusiast himself, is thrilled to be the new brand ambassador of GAC MOTOR. He said, “Being part of the GAC MOTOR family means sharing the same values with a brand that is not afraid to push boundaries and strive for excellence. I am honored to be part of this growing family of forward-thinking innovators, dedicated to driving more Filipinos closer to the GAC brand experience.”
