2023 was a big year for the local automotive industry, a lot of brands grew, but more brands entered. This year a pair of brands are set to make an entry, Omoda and Jaecoo.
The JAECOO brand was born in response to its keen insights into user demands and market trends. Aimed at the desires of the modern, new elite population for high-quality off-road SUVs, JAECOO upends the traditional barriers of the SUV domain closely in line with the brand philosophy of “From Classic, Beyond Classic,” snapping up a share of the off-road SUV segment market by delivering product values that blend off-road capabilities and intelligent experiences.
Building upon its parent company’s profound expertise in R&D, manufacturing, and operations, JAECOO has relied on a highly functional research system and a strong capacity for industry integration to construct an effective “off-road product ecosystem” in less than a year. Within this ecosystem, it has reformed the aesthetics of off-road SUVs to set new benchmarks, developed the All-Road Drive Intelligent System (ARDIS) that rivals renowned classic off-road technologies, and implemented a safety protection system in compliance with the global five-star security standard.
In April, JAECOO’s inaugural model, the J7, an urban and sophisticated SUV, made its world premiere right after the brand’s debut. The new vehicle earned worldwide accolades as soon as it was unveiled, thanks to its one-of-a-kind off-road style. August witnessed the J7’s “Extreme Mileage Challenge,” as it braved scorching temperatures of 51℃ in Turpan and Dunhuang, China. Venturing to the Qinghai-Tibet Plateau, conquering the Nianqing Tanggula Mountains, and mastering the treacherous 72 turns of the Nujiang River, the vehicle excelled with outstanding performance, proving its durability, reliability, and adaptability on all road conditions, which are shaped by the commitment to “From Classic, Beyond Classic.”
In response to the users’ ultimate pursuit of intelligent technology and the luxurious comfort of off-road SUVs, JAECOO consistently enhanced its product range. In October, JAECOO debuted its second off-road SUV, the J8, as part of the Geneva International Motor Show (GIMS) in Doha, Qatar. Featuring luxury, off-road capability, and spaciousness, the J8 underwent a comprehensive evolution in off-road handling and comfort.
In a mere eight months in 2023, JAECOO went from nothing to something, shining with the “double stars” J7 and J8, both of which seamlessly blend off-road capability with intelligence. With a trailblazing spirit, it broke into the stronghold of the traditional off-road vehicle market, elevating the brand to new heights through exceptional innovation.
Breaking New Ground with Global Expansion Strategy: Presence Made in Multiple Markets Simultaneously
While constantly achieving breakthroughs in innovation and product portfolio, JAECOO’s global expansion journey also progressed at a steady pace, making it shine brightly in the global off-road arena. Throughout 2023, JAECOO successfully made its presence in over a dozen high-growth automotive markets with its offerings, including Eastern Europe, South Africa, and Saudi Arabia.
In November, JAECOO held its brand launch event, themed “A Journey to Remember,” in South Africa, attracting participation from more than 30 leading local media outlets and partners, who joined together to witness this milestone. In December, it organized a test drive event for the J7 in Riyadh, Saudi Arabia, where more than 50 local mainstream media outlets and journalists from top automotive press personally experienced the thrilling off-road adventure of the J7.
As part of JAECOO’s global expansion efforts, the J7 made its way to multiple markets, including Costa Rica, Morocco, Spain, and Mexico. With this, JAECOO brought a product that prioritizes safety, intelligence, and quality, as well as outstanding brand services, to local customers.
In the course of its global expansion, JAECOO adapted its operations to the local contexts in multiple markets and successfully established comprehensive business systems tailored to their specific requirements… With every market entry, it valued the development of local talent and the accumulation of resources, facilitating the creation of a strong brand foundation.
In JAECOO’s global expansion, the focus extends beyond delivering top-of-the-line products and services. JAECOO also strives to build a more diverse brand ecosystem, fostering deeper connections with users. The Global User Ecosystem Co-Creation Conference held in October marked a new endeavor by JAECOO to reach users comprehensively. In the presence of thousands of users from around the world, JAECOO continued to unleash its off-road DNA, push beyond limits, and stand together with users, embarking on a journey of jointly building a brand-new off-road ecosystem.
Only by being fearless can one reach far. In 2023, JAECOO, a rising off-road SUV brand, continuously expanded its presence in the off-road SUV segment and extended its reach to multiple global markets, raising the brand’s stature and influence globally. Positioned at a fresh starting point, we anticipate JAECOO, a brand that encapsulates both youthfulness and wisdom, to embark on its journey to write new legendary stories within the global automotive sector.
Both Omoda and Jaecoo are set to launch this year during the Manila International Auto Show (MIAS) which will be held on April 4-7.
