The Lexus-Marvel partnership is far from over. Previously, the RZ was featured in a TV Spot as a promotion for Black Panther: Wakanda Forever. This time, the Lexus RX is the focus of the limelight, this time with the addition of Adidas as a partner. Now Marvel (pun intended) at what you see here, ladies and gentlemen.
Custom Lexus RX inspired by Marvel Studios’ Black Panther: Wakanda Forever
Collaborations are not uncommon, especially with big brands such as Lexus, Marvel, and Adidas. Following the continuous success of Black Panther: Wakanda Forever at the box office, this Lexus RX 500h F Sport got a full treatment. It didn’t come by way of Viranium, unfortunately, but it was courtesy of a full wrap and added accent pieces fresh out of the minds of the Adidas S.E.E.D. (School for Experiential Education in Design) students.
The purple color as well as the patterns on the wrap of the Lexus RX 500h are inspired by the colors and patterns of and found in Wakanda. The wheel design is also quite reminiscent of the Black Panther’s necklace. Gold trim pieces are found as well on the window trim, door handles, and chin and skirt pieces. Oh, and the necklace pattern is also found on the massive hood of the Lexus RX.
Upping the whole Black Panther vibe is the typeface used on the rear badges. The words Lexus RX 500h Vibe-Branium are all spelled out in the Wakandan alphabet which adds a lot more novelty value to this collaboration “piece”.
Inside, the materials of choice were probably cut from the same cloth as T’Challa’s suit. From the upholstery to the door sidings and console trims, the purple-gold-black motif clearly continues. Even the steering wheel’s leather wrap and horn button are fashioned according to Wakandan designs in this Lexus RX 500h. But perhaps the funkiest thing is the purple-backlit infotainment screen, complete with Wakandan lettering on its splash screen.
“The all-new RX 500h is part of our expanding Lexus Electrified portfolio with evolved innovative technology that elevates the driver’s experience. There’s an athleticism in the performance of the RX that makes it a perfect fit to join the ‘Wakanda Forever’ team.” – Michael Moore, General Manager, Lexus International
“Lexus is passionate about fostering future designers. We see Adidas S.E.E.D as representing a new normal that opens doors for BIPOC women in the design space. It’s a special moment when young creators are given the opportunity to stretch their creativity beyond their own comprehension. Lexus believes in this narrative and is excited to be a part of this process.” – Sabina Charfauros-Redmon, Creative Lead, Lexus International
“Collaboration is one of our core values at S.E.E.D. We believe that innovation exists at the intersection of creativity, collaboration, diversity, inclusion and equity. A critical aspect of our curriculum is ‘open-source’ product creation where we team up with experts across various industries to educate and co-create with our S.E.E.D. designers to bring unique products to life. So, collaborating with Lexus, ‘Black Panther: Wakanda Forever,’ Carbon, Calty and Annex to design the Lexus Vibe-Branium Direct4 RX 500h was such a transformative experience for our students. The end result is a powerful example of what can happen when we leverage the ‘collective genius’ across disciplines.” – Cheresse Thornhill-Goldson, Director, Design Education & Growth | S.E.E.D., Adidas.
To celebrate this partnership, the powerhouse brands will drop a limited-release T-Shirt designed by the students at Adidas S.E.E.D. The exclusive T-shirt will be available to select influencers. The front of the T-Shirt includes an African Proverb written in Wakandan: “Educate a Woman, Educate a Nation”. The back of the T-Shirt pays homage to mineral-rich Wakanda’s Vibranium which has helped shaped its future-focused society through a periodic table transcribed in Wakandan. In addition, the T-Shirt’s wash tag houses emblems from the superpower team, LEXUS, Adidas, Adidas S.E.E.D, Marvel Studios’ “Black Panther: Wakanda Forever” and Carbon.
Keep scrolling down to find more photos of the Lexus RX. The only thing we’re sad about is that we wish there were more pictures to show all of the details of this awesome homage to Black Panther: Wakanda Forever.