In a strategic move, Astara, a global powerhouse in the mobility sector, has clinched an exclusive deal to become the sole importer of JMC’s pickup vehicles in the Philippines. This comprehensive agreement covers the distribution of new vehicles, spare parts, and related services, cementing Astara’s role as a key player in shaping the automotive landscape in the region.
The partnership solidifies Astara’s longstanding relationship with JMC, a collaboration that commenced in 2019 and has witnessed successful operations in Chile, Bolivia, and Colombia. This latest expansion into the Philippines marks a pivotal step in Astara’s regional strategy, initiated in 2021, to establish a formidable presence in Southeast Asia.
Astara’s immediate focus will be building a robust dealer network and positioning itself as a competitive pickup vehicle segment leader. Concurrently, the company aims to deploy effective strategies to promote and strengthen the brand’s image and product lineup within the Philippine market.
Jorge Navea, the CEO of Astara, expressed his enthusiasm about the collaboration, stating, “At Astara, we are honored to include JMC in our distribution activities in the Philippines. This leading brand stands as a great asset to our portfolio in the Philippines, aligning perfectly with Astara’s vision for the future of mobility.” Navea underscored the company’s proven track record in successfully representing the JMC brand in other countries, emphasizing its ability to cater to the needs of loyal customers, dealer networks, and business partners.
Suen Xiaoquan, President of JMIE (Jiangxi Jiangling Motors Import & Export Co., Ltd.), shared his sentiments, saying, “We are delighted to collaborate with Astara in the pickup vehicle market.” Xiaoquan highlighted that the partnership with Astara aims to provide an expanded array of choices, enhanced options, and exceptional customer service, all designed to meet the dynamic needs of the market and exceed the expectations of Philippine consumers.
The collaboration between Astara and JMC signifies a business arrangement and a concerted effort to elevate the mobility experience for consumers in the Philippines, marking a new chapter in the evolving landscape of the country’s automotive industry.