CES 2024: Honda unveils two new EV concepts along with new H logo
Honda has revealed its ambitious foray into the electric vehicle (EV) realm with the announcement of the “Honda 0 Series,” a revolutionary lineup set to launch worldwide in 2026. This groundbreaking development was showcased at the CES 2024 in Las Vegas, where Honda unveiled two concept models under the 0 Series umbrella: the Saloon and the Space-Hub. Simultaneously, the automotive giant introduced a new emblematic insignia, the H mark, exclusively designated for their forthcoming generation of EVs.
Photo: Honda
Guided by the Global Brand Slogan, “The Power of Dreams – How we move you,” Honda positions itself as a facilitator of mobility products and services designed to transcend constraints, enabling individuals to overcome limitations in time and space while augmenting their capabilities and possibilities. This strategic approach aligns with Honda’s overarching vision to achieve carbon neutrality across its entire product spectrum and corporate operations by 2050. The company is steadfast in its commitment to electrification, aiming for 100% global sales of Electric Vehicles (EVs) and Fuel Cell Electric Vehicles (FCEVs) by 2040.
Photo: Honda
The Honda 0 Series marks a pivotal moment in the brand’s evolution, representing a commitment to innovation and a fundamental shift towards electrification. The series’ nomenclature underscores Honda’s determination to approach the development of these new EVs from ground zero, reflecting a return to the core essence of Honda as an automaker. The overarching goal is to redefine the driving experience by advancing the “M/M concept” and emphasizing the “joy of driving,” two fundamental pillars in Honda’s automotive philosophy.
Saloon
Photo: Honda
The Saloon, a flagship concept within the Honda 0 Series, epitomizes the “Thin, Light, and Wise” ethos. This dedicated EV platform allows for unprecedented design freedom, elevating the M/M concept in the EV era. The Saloon distinguishes itself with a low height and sporty styling, creating a captivating exterior while surprising users with an interior space that defies expectations. The instrument panel integrates a Human-Machine Interface (HMI) for simple and intuitive operations, ensuring a sophisticated and seamless User Interface (UI). By incorporating steer-by-wire technology and advancing motion management systems, the Saloon aspires to provide drivers with unparalleled control in diverse driving scenarios. Emphasizing sustainable materials for both interior and exterior components, the Saloon emerges as a distinctive model, resonating with users and prioritizing harmony with the natural environment.
Photo: Honda
Photo: Honda
Space-Hub
Photo: Honda
The Space-Hub, another integral component of the Honda 0 Series, adheres to the common design language while focusing on “augmenting people’s daily lives.” Embodying the “Thin, Light, and Wise” approach, the Space-Hub features a spacious cabin and exceptional visibility. Its flexible interior design caters to users’ needs, transforming into a versatile hub that seamlessly connects individuals with each other and society at large. This visionary concept aims to generate mutual resonance, enhancing the overall experience of mobility.
Photo: Honda
Photo: Honda
Complementing these innovative EV concepts is unveiling a new emblem, the H mark, dedicated to Honda’s next-generation EV models. The design, resembling two outstretched hands, symbolizes Honda’s commitment to expanding the possibilities of mobility and earnestly serving the needs of Honda EV users. This emblem will adorn all upcoming EVs under the Honda 0 Series, visually representing the brand’s dedication to transformative progress and the constant pursuit of new challenges.
Photo: Honda
Looking ahead, Honda plans to initiate the global rollout of the Honda 0 Series in 2026, commencing in North America before expanding to Japan, Asia, Europe, Africa, the Middle East, and South America. This strategic approach ensures a widespread introduction of Honda’s electrified vision, contributing to the company’s broader mission of steering society towards a sustainable and environmentally conscious future.
