Ford Philippines is expanding its outreach efforts by bringing its mobile showroom to the Visayas, aiming to engage customers outside traditional dealership locations.
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The mobile showroom is currently set up at Robinsons Antique until April 26, 2026. The setup allows visitors to view Ford vehicles up close, make inquiries, and test drive selected models. Customers who complete a test drive can also access special deals and receive exclusive merchandise.
Three models are available for test drives: the Territory Hybrid, Everest Sport, and Ranger Wildtrak. Leading the lineup is the Territory Hybrid, a full hybrid SUV that pairs a gasoline engine with an electric motor. It delivers a claimed fuel economy of 19.6 km/L and a driving range of up to 1,000 kilometers on a full tank.
The Everest Sport is positioned as a 7-seater SUV suited for families and long trips, while the Ranger Wildtrak offers a premium pickup option with a rugged design and driver-assist features for both daily use and off-road driving.
“Our mobile showroom reflects our commitment to putting the customer first by being where our customers are. By bringing our vehicles closer to communities in the Visayas, we are making it easier for more customers to explore our lineup and experience our products firsthand,” said Mark Parulan.
After its Antique stop, the mobile showroom will continue its Visayas roadshow in Kalibo, Aklan, and Kabankalan, Negros Occidental, in May 2026.
The mobile showroom at Robinsons Antique is open daily from 11 a.m. to 9 p.m. Further details on upcoming locations and schedules will be announced on Ford Philippines’ social media channels.
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