Peugeot dealer Automotive Icon, Inc. together with Peugeot Philippines recently held a ground-breaking ceremony to officially mark the construction of Peugeot Alabang’s new showroom in Alabang, Muntinlupa City.
Peugeot Philippines ground-breaking event
Present at the event were Astara senior executives Jorge Belzunce, managing director for Southern Europe and Philippines; Raoul Picello, managing director of BA Motors Philippines; Adolfo Careaga, chief financial officer; and Maricar Parco, brand head for the Philippines. Also present were members of the management team of Automotive Icon, Inc. headed by Dexter Co, president, and chairman; Cluben Bofill, Jr., vice president; Roger Ramirez, branch head; and Romy Garcia, aftersales manager.
Located inside Westgate Center in Alabang, the new showroom will be the first Peugeot showroom in the country to be designed and built according to Peugeot’s latest global dealership design concept that provides the same universal image and ambiance that is reflective of
Peugeot’s new brand.
“This groundbreaking is a big step in our dealer network footprint as it helps to fulfill our promise to bring the Peugeot brand closer to customers through more dealerships across the nation. The soon-to-rise Peugeot Alabang showroom will be designed with the customer in mind, and we will remain focused on upgrading the customer experience even further in partnership with Automotive Icon,” said Maricar Parco, Brand Head of Peugeot Philippines.
The new Peugeot Alabang showroom is expected to rise before the end of the year. In the meantime, customers can visit Peugeot Alabang’s display at the Corte de las Palmas, Alabang Town Center, Muntinlupa City.