PIMS 2026: Here is what went down at the 10th Philippine International Motor Show

The 10th Philippine International Motor Show (PIMS) opened at the World Trade Center Metro Manila, drawing thousands of visitors on its first day. Organized by the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), the four-day event runs until June 7 under the theme “Forward in Every Drive.”

At the opening ceremony, guest speaker Director Patrick Aquino, CESO III, of the Department of Energy’s Energy Utilization and Management Bureau, noted that PIMS has served, over the past decade, as a platform for showcasing automotive innovation and engaging industry stakeholders. CAMPI President Jing Atienza said the show reflects the industry’s push toward a future that addresses the needs of Filipino consumers.

17 brands, heavy focus on electrification
Seventeen automotive brands are exhibiting at this year’s show, with most launches and previews centered on hybrid and electric vehicles:

Nissan
Launched the All-New X-Trail e-POWER; previewed the All-New Kicks e-POWER, Navara Pro Plug-in Hybrid, and Primera EV

PIMS 2026: Nissan previews Navara Pro Plug-In Hybrid, Primera EV, and new Kicks e-POWER

Toyota
Premiered the All-New Land Cruiser FJ, All-New Hilux, New Land Cruiser HEV, and its ICE, BEV, and HEV lineup

PIMS 2026: Toyota Motor Philippines launches much-awaited Land Cruiser FJ

PIMS 2026: All-new Toyota Hilux BEV and ICE finally launched

Mitsubishi
Unveiled the All-New Outlander PHEV and launched the New XFORCE GLX

MG
Launched the RX9 PHEV, MG4 Urban, and HS PHEV

Suzuki
Showcased the Jimny 3-Door, XL7 Hybrid Black Edition, Dzire Hybrid, Fronx Hybrid, and the All-New e VITARA EV

Isuzu
Featured the New 2026 D-MAX, mu-X, and TRAVIZ

Kia
Previewed the Sportage Turbo Hybrid, EV3, and PV5 for 2026 launch; displayed the Sonet, Sorento, Carnival, EV5, and EV9

Honda
Officially unveiled its new logo and previewed the e:HEV lineup, Honda City, and electrified motorcycles

Subaru
Launched the Crosstrek e-BOXER Hybrid, its second electrified model in the market, and showed the Forester e-BOXER Hybrid Adventure Pack

Jetour / JETOUR GAIA
Previewed the T1, T2, and X70 with PHEV technology; showcased the GAIA G700 full-size PHEV SUV

BAIC
Featured the B60e Beaumont rEV, B40e Pro Trailmaster rEV, and B30e Dune Hybrid

Chery
Highlighted the Tiggo rEV 7-seater PHEV and previewed the Chery QEV Smart EV Cruiser

Omoda & Jaecoo
Showcased the J5 SHS Hybrid, J5 EV, J7 PHEV, J8 PHEV, and EJ6 EV

Foton
Displayed the Traveller Sierra EV, TransVan i7 EV, Harabas TM300 MPV EV, EST 6×4 Tractor Head EV, and a fully electric Coach EV bus

Geely
Revealed the price of the EX2 ahead of its launch and opened pre-launch reservations

VinFast
Displayed the Limo Green, Herio Green, and VF 3; launched the RENTAPASADA EV rental program tied to the Green GSM platform

Tesla
Announced Grok AI integration for its vehicles

Tickets and schedule
The show is open daily from 10:00 AM until June 7 at the World Trade Center Metro Manila, Pasay City. Alongside vehicle displays, the show floor includes an aftermarket and lifestyle section featuring car care products, accessories, and performance upgrades, as well as test drives and show-exclusive deals.

You can also watch our tour of the 10th Philippine International Motor Show posted on YouTube, Facebook, and in this article.

Watch: https://youtu.be/Q-kBNbrOcR0

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