Volvo Philippines is preparing for a milestone launch on July 2, 2025, at the Grand Ballroom of Solaire Resort, Entertainment City, Paranaque City, Metro Manila — an event that promises to mark a new era in safe, intelligent, and purposeful mobility. This occasion is set to highlight Volvo’s dedication to reimagining what it means to move through the world with confidence, care, and responsibility.
Volvo PH new SUV launch
Anchored on Volvo: Being Alive — a movement pioneered by Hariphil Asia Resources Inc., the official distributor of Volvo Cars in the Philippines — this event is more than a product unveiling. It is the embodiment of Volvo’s commitment to achieving Zero Collisions and establishing a genuine culture of safety here in the Philippines
The launch is also an extended effort of the Being Alive campaign — Volvo Philippines’ vision to give rise to movements that remind people of the value of what matters most: life.
Every new chapter Volvo writes aims not only to protect lives but to inspire a collective sense of responsibility where safety is shared by all road users. Through thoughtful leadership in safety, Volvo strives to empower individuals to live fully and drive with intention, ensuring that every journey is as safe as it is meaningful.
“This is more than just a product introduction — it is a celebration of thoughtful leadership and collective responsibility on the road. We look forward to sharing how Volvo continues to shape the culture of safety and the future of mobility with purpose and care,” says Ms. Maria Fe Perez Agudo, Vice Chairman, President, and CEO of Hariphil Asia Resources Inc.
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