Toyota Motor Philippines (TMP) has introduced Ben&Ben as the new brand ambassadors of its Toyota Choice campaign, aligning the carmaker with one of the country’s most popular music groups.
TMP said the partnership is a natural fit, as the band’s members are Toyota vehicle owners. The company also noted that the group’s image and values are consistent with Toyota’s focus on trust, reliability, and innovation.
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Ben&Ben, a Filipino indie folk-pop band from Manila led by twin brothers Paolo Benjamin Guico and Miguel Benjamin Guico, emerged in 2016 and has since become a major name in the local music scene. The group is known for songs such as “Leaves,” “Pagtingin,” “Ride Home,” and “Kathang Isip,” and for addressing themes including mental health, social issues, feminism, and individualism.
TMP said the partnership highlights shared values between the brand and the band, which align with the four pillars of the Toyota Choice campaign: trust, connection, versatility, and innovation.
The company described Toyota as a brand that customers return to over time, while the band has built a loyal following through consistent music. TMP also pointed to its focus on long-term customer relationships, which it said mirrors the band’s engagement with fans.
Toyota’s range of mobility solutions was also cited as comparable to the band’s diverse musical style, while ongoing vehicle development reflects the group’s continued evolution in sound and storytelling.
TMP said adding Ben&Ben to the campaign brings a more relatable voice, particularly for younger audiences, while reinforcing its message of helping Filipinos make informed mobility choices.
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