Mercedes-Benz Philippines is celebrating the brand’s 140th anniversary with the launch of the Welcome Home Campaign, which offers exclusive ownership packages, anniversary rewards, and brand experiences for customers nationwide.
The campaign taps into the brand’s deep roots in Philippine culture, where Mercedes-Benz has long been nicknamed “Chedeng” — a term that has become part of Filipino automotive vocabulary across generations.
The anniversary traces back to 1886, when Karl Benz introduced the Benz Patent-Motorwagen, widely recognized as the world’s first automobile. Over the past 140 years, Mercedes-Benz has positioned itself as a benchmark in safety, comfort, performance, and technology.
Customers who purchase a brand-new Mercedes-Benz vehicle during the campaign period in June will receive a limited-edition 1886 Benz Patent-Motorwagen replica as a collectible keepsake. More details are available at mercedes-benz.ph/benz-patent-motorwagen-promo.
As part of the anniversary promotion, Mercedes-Benz Philippines is offering down payment packages starting at PHP 140,000, along with special discounts on select models. Customers can view available financing options at the Mercedes-Benz Philippines website. Interested buyers are encouraged to visit authorized Mercedes-Benz dealerships nationwide for full details.
The brand will also roll out aftersales activities for existing owners as part of the campaign, with specific details to be announced at a later date. Additionally, Mercedes-Benz Philippines will conduct roadshow activations at key locations nationwide, allowing customers to view the current lineup, interact with brand representatives, and learn about campaign offers firsthand. Updates on roadshow schedules are available on their website.
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