Ford PH to use Mobile Dealership across the country to expand reach

Despite the modern world we live in today, it would surprise most that not all provinces or areas of the Philippines are covered by most brands yet. Ford Philippines is keen to address this by launching a mobile dealership that will roam around the country.

Ford PH Mobile Dealer

The showroom on-the-go is part of Ford’s commitment to deepening customer engagement by meeting customers where they are and giving them access to a Ford showroom experience. It is designed to make it easier for customers in high-traffic and high-growth areas—especially those without a nearby Ford dealership—to explore the latest Ford vehicles, speak with product experts, take a test drive, and avail of exclusive offers. 

Ford’s mobile showroom will make its first stop at 21 Hundred Café in Balanga City, Bataan, from January 26, 2026, to February 2, 2026, in partnership with Ford Subic. 

“This mobile showroom is the first-ever activation of its kind for Ford Philippines—an innovative step forward in how we create curated customer experiences in high-growth urban areas,” said Mark Parulan, Marketing Director, Ford Philippines. “By bringing the Ford showroom experience directly to communities like Bataan, we’re making it more convenient for customers to discover our vehicles, engage with our team, and feel confident about choosing Ford.”

Pulling the mobile showroom is the reliable and capable Ford Ranger, proving its towing capacity. The mobile showroom trailer weighs over 2.5 tons, with the Ranger pulling it effortlessly from one location to another.

Customers who reserve any Ford vehicle during the event can enjoy exclusive offers, including P1,000 worth of gift certificates from 21 Hundred Café, an additional P10,000 cash discount, a full tank of gas, and a Zoobic Safari Pass with overnight accommodation for two. Customers who participate in a test drive will also receive exclusive Ford merchandise, making the on-ground experience even more rewarding.

With Bataan as its first stop, the Ford mobile showroom underscores Ford Philippines’ continued focus on innovation, accessibility, and customer-first experiences—bringing the brand closer to more Filipinos through engaging, community-based activations. 

Ford Philippines will roll out the mobile showroom in more areas in the country throughout the year. For the month of February, the mobile showroom will be in Cabanatuan and Dagupan. For the exact dates and venues, customers can visit the Ford Philippines website or its social media pages.