Hyundai PH set to unveil N Brand at 2024 MIAS – Starting with the Elantra N

Hyundai Motor Philippines Inc. (HMPH) is aiming to please enthusiasts by expanding its reach in the local market by finally introducing the high-performance brand N after confirming that the brand would officially launch here a few months ago. The upcoming Manila International Auto Show (MIAS) will mark the debut of the Elantra N, Hyundai’s latest motorsports-inspired mid-size sedan.

Related: Hyundai Motor Philippines confirms that the N brand will come to PH

President Dongwook Lee expressed Hyundai’s commitment to innovation, stating, “At Hyundai Motor Philippines, we ‘Innovate Everyday’ to ensure our diverse Filipino customers experience progress in their lives. For those passionate about high-performance, we are pleased to announce the arrival of our technology powerhouse, N, in the country. We look forward to providing existing and future ‘N-thusiasts’ with access to groundbreaking cars that deliver outstanding pleasure and a fun-to-drive experience starting this April.”

N represents Hyundai’s high-performance cars, technologies, and motorsports endeavors, drawing its name from Hyundai Motor’s R&D Center in Namyang, Korea, and Technical Center in Nürburgring, Germany. Founded on three pillars—Corner Rascal, Everyday Sportscar, and Racetrack Capability—N aims to bring the thrill of driving from the track to the road by leveraging Hyundai’s racing heritage and experience.

Hyundai Elantra N MIAS 2024

Photo: Hyundai Motor Philippines

The Hyundai booth at MIAS, located at D4 in the Main Hall and the North Wing, will showcase the New Elantra N alongside the Elantra N TCR, the 2023 TCR World Tour Drivers’ Championship winner. Additionally, Hyundai will display its latest lineup of MPV and SUV models, including the Creta, Custin, 5th generation Santa Fe, X trim of the Stargazer, Staria, and Tucson. The brand’s electric vehicles, the IONIQ 5 and IONIQ 6, will also be present, some featuring Hyundai Genuine Accessories available for purchase.

Attendees at MIAS can enjoy complimentary offers such as handcrafted beverages from the brand’s signature café Brew + Bakes and a unique photo experience with Life4Cuts, the premium K-Photo Studio. Visitors can also register for test drives, including the All-New Santa Fe. Hyundai Finance Partners, Banco De Oro (BDO), Bank of the Philippines Islands (BPI), and East West Bank (EWB) will offer on-site cash discounts for reservations, making it easier for customers to drive home a Hyundai.

The Manila International Auto Show runs from April 4 to 7, and automotive enthusiasts are invited to experience Hyundai’s latest offerings and innovations firsthand.

Should Hyundai Motor Philippines aim to challenge established performance models in the market, the Elantra N needs to be priced competitively.

Carlos Miguel Divino

Carlos Miguel Divino

Carlos has lived and breathed cars his entire life. His abundant wealth of knowledge, extensive seat time on the world's best driving roads, and unsatiable curiosity for anything with wheels all mesh together to produce works of passion. IG: Email: [email protected]

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