Hyundai Motor Philippines Inc. (HMPH) recognized the performance of its nationwide dealer network at the 2026 Hyundai Dealer of the Year (DOTY) Awards held on April 13 at the Solaire Resort Entertainment City Grand Ballroom.
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The annual event honors dealerships and individuals who delivered strong results over the past year. This year’s theme, “Forged in Strength, Driven to Victory,” drew inspiration from Hyundai Steel, highlighting the use of advanced high-strength steel in Hyundai vehicles and the brand’s focus on durability and long-term performance.
Hyundai Naga City was named Overall 2026 Dealer of the Year, marking its first time receiving the top recognition. The dealership was cited for its performance across sales, aftersales, parts, customer experience, dealer network, and marketing in 2025.
The dealership, led by President William Chiongbian II, has been a Hyundai partner since 2016. HMPH said the award reflects the growth of its regional dealer network and its push to expand services nationwide.
Hyundai Quezon Avenue was named First Runner-Up, while Hyundai Alabang took Second Runner-Up.
HMPH President Jiho Son said the awards reflect the company’s focus on continuous improvement and customer experience across its dealer network.
Category Winners
HMPH also recognized dealerships for performance in specific categories:
Top Sales Volume – Tier 1: Hyundai Quezon Avenue
Top Sales Volume – Tier 2: Hyundai Pampanga
Top Sales Volume – Tier 3: Hyundai Santiago
Top Parts Sales – Tier 1: Hyundai Pasig
Top Parts Sales – Tier 2: Hyundai Bacolod
Top Parts Sales – Tier 3: Hyundai Santiago
Top Sales Target Attainment (Overall): Hyundai Naga City
Excellence in Sales Operations (Overall): Hyundai Naga City
Excellence in After Sales Service Operations (Overall): Hyundai Bacolod
Best in CRM Operations (Overall): Hyundai Santiago
Best in Service Marketing (Overall): Hyundai Santiago
Best in Service Outreach Activity (Overall): Hyundai Quezon Avenue
Excellence in After Sales Parts Operations (Overall): Hyundai Bacolod
Excellence in Hyundai Global Customer Experience (Overall): Hyundai Bacolod
Excellence in HDPM (Overall): Hyundai Quezon Avenue
Rookie of the Year (Overall): Hyundai Marikina
Most Improved Dealer of the Year (Overall): Hyundai General Santos
Excellence in Marketing Operations (Overall): Hyundai Lipa, Batangas
Dealerships were grouped into tiers based on size, location, and internal criteria.
Individual awards were also given to top-performing staff, recognizing contributions that supported dealership operations and customer service.
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