Isuzu Philippines remains the leading truck brand for the 26th consecutive year

Isuzu Philippines Corporation (IPC) has retained its position as the country’s leading truck brand for the 26th consecutive year, based on 2025 sales data from the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and the Truck Manufacturers Association, Inc. (TMA).

Read more: Isuzu Philippines still leads the truck market with 10% Year-on-Year growth

IPC closed 2025 with total truck sales of 4,794 units, giving it a 42.2 percent market share. This marks a 4.4 percent increase in year-on-year sales, further extending Isuzu’s lead in the local commercial vehicle market.

The company also secured the industry’s Triple Crown for another year, topping sales in Category III, IV, and V truck segments, covering light-, medium-, and heavy-duty trucks. The result reflects Isuzu’s broad product range serving sectors from small businesses to large-scale logistics and infrastructure.

“Maintaining our position as the country’s leading truck brand for 26 consecutive years and achieving another Triple Crown reflect the deep trust Filipino customers place in Isuzu,” said IPC President Mikio Tsukui. He added that the company’s performance is driven by both product reliability and its focus on long-term customer support.

In Category III, IPC extended its leadership to 27 consecutive years, selling 2,814 units for a 41.5 percent market share. Sales in this segment were led by the Isuzu N-Series, widely used for logistics, retail distribution, and construction. The model is known for durability, fuel efficiency, and driver-focused ergonomics, with the availability of an Automated Manual Transmission (AMT) improving drivability in urban conditions.

IPC also led Category IV with 1,647 units sold, equivalent to a 44.6 percent market share and a 7 percent increase compared to 2024. The Isuzu F-Series continued to see strong demand from logistics, cold chain, and industrial transport operators, where payload capacity and reliability are key requirements.

In the heavy-duty Category V segment, IPC recorded sales of 333 units, posting a 36 percent year-on-year growth and capturing a 37.5 percent market share. Growth in this category was driven by the Isuzu S- and E-Series, which are commonly used in large-scale logistics operations and government infrastructure projects. These trucks feature heavy-duty chassis construction, high payload capacity, and safety systems such as Electronic Vehicle Stability Control and a Driver Coaching Instrument Cluster aimed at improving safety, fuel efficiency, and driver performance.

Beyond vehicle sales, IPC attributed its sustained market leadership to its aftersales program, Isuzu Advantage. This includes a nationwide dealer network, extensive parts availability, and services such as Isuzu Mobile Medic, which provides on-site diagnostics and maintenance. The company also deploys truck engineers to support fleet operations, specialized body applications, and technical consultations.

IPC continues to invest in driver and mechanic training programs focused on safe and fuel-efficient driving, with the goal of reducing downtime and managing the total cost of ownership for customers.

Looking ahead to 2026 and beyond, IPC expects continued growth in the truck market, supported by infrastructure development, logistics expansion, and evolving business requirements. The company plans to introduce more integrated business solutions combining vehicles, digital tools, aftersales support, and customer-focused services.

“We extend our sincere gratitude to our customers and partners for their continued trust,” Tsukui said. “Isuzu remains committed to delivering efficient and sustainable business solutions to support Filipino enterprises in the years ahead.”