Matchbox is releasing special edition models to celebrate 70th anniversary

Part of growing up a fan of cars and anything with wheels is the ownership of some sort of die-cast model. While there are numerous brands, one has stood the test of time and is celebrating a rather big milestone, Matchbox is turning 70.

Matchbox 70th anniversary

Matchbox @ 70

To celebrate the legendary toy maker’s 70th anniversary, parent company Mattel is paying tribute by releasing a special edition range of models. There will be seven different models, each model commemorating one decade.

Some of the iconic special edition models that will be featured are the Jaguar D-Type, Porsche 911 Turbo, and the Routemaster Bus. Some of the new products will be cast from recycled zinc, in a step toward Matchbox’s eco-friendly vision of its products being 100% recycled, recyclable, or made from bio-based materials by 2030.

Matchbox 70th anniversary

“We are so excited to celebrate the 70th anniversary of Matchbox, and the trusted legacy this brand has imprinted on kids and collectors all over the world. We look forward to continuing to redefine the die-cast category as we move towards a more sustainable future.” Said Roberto Stanichi, senior VP, and global head of vehicles at Mattel

Pablo Salapantan

Pablo Salapantan

Pablo's first word was probably "Car", and this has developed into a personal passion that has consumed his professional life as well.

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