Mitsubishi PH to hold a 4-day expo to celebrate 60th anniversary

Mitsubishi’s history in the Philippines is a long one, ever since the brand entered the market it has never left. This has resulted in a historic 60-year presence in the country.

Mitsubishi Motors Philippines 60th anniversary expo

In celebration of its 60 years of mobility, 1.2 million cumulative sales milestone, and 800,000 production milestone, Mitsubishi Motors Philippines Corporation (MMPC) is staging an expo at the World Trade Center, Pasay on August 10 to 13, 2023. Dubbed Mitsubishi Motors Philippines 60th Anniversary Expo, the 4-day exposition will be filled with car displays, daily performances, and activities for the whole family to enjoy. 

Commemorating its legacy while envisioning an exciting future ahead, MMPC will exhibit two cutting-edge concept cars – the Mitsubishi XFC Concept, the design concept of the next 5-seater SUV, and the Mitsubishi XRT Concept, the platform for the next-generation Pick-Up Truck of the brand. Also highlighting its rich heritage, MMPC will showcase the company’s historical highlights with a series of heritage Mitsubishi cars that have shaped the landscape of the Philippine automotive scene over the six decades. 

As for its current product line-up, customers will have the chance not just to feast their eyes on the units, but also to get a full experience of the world-class features and technologies of vehicles through the two types of test drive being offered at the expo. Customers can either test drive units on the normal road or the streets, or they can enjoy the obstacle test drive tracks specifically laid out inside the premises of the World Trade Center.

Since the 4-day expo will also serve as a celebration of the whole Mitsubishi family throughout the years, Mitsubishi car clubs are welcome to gather at the event. At the venue, they can proudly flaunt their cars and have them checked at the free check-up booth which will be open for all Mitsubishi car owners.

The expo is also open for the whole family as it will be filled with a variety of fun and engaging daily activities for people of all ages as well as everyday live performances from both rising and renowned Filipino artists that you can’t miss! And to complete the family’s weekend experience with MMPC, everyone will have the opportunity to explore and discover the Philippines through the different regional products that will be made available at the site. 

The Anniversary Expo will be held at the World Trade Center, Pasay City, and will be open to the public from August 10 to 13, 2023, starting 10:00 a.m. until 9:00 p.m., with free admission for everyone. Don’t miss this chance to get the powerhouse experience of the longest-staying automotive company in the Philippines. 

Further announcements on the sales offers will be announced in August prior to the event, so stay tuned in and find out more about the expo through this link:

Pablo Salapantan

Pablo Salapantan

Pablo's first word was probably "Car", and this has developed into a personal passion that has consumed his professional life as well.

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