Suzuki Philippines (SPH) officially introduced the All-New Suzuki Fronx on September 12 at Lakehall, Nena’s Sanctuary in Sta. Rosa City, Laguna. The launch also marked the debut of the XL7 Hybrid Black Edition, strengthening the brand’s lineup of affordable family vehicles.
The event, attended by media and bank partners, coincided with Suzuki’s 50th anniversary in the Philippines. SPH President Koichiro Hirao highlighted the milestone:
“For five decades, Suzuki has been part of the Filipino journey—through our motorcycles, automobiles, and marine engines. Guided by our ONE SUZUKI vision, we bring these businesses together to provide complete mobility solutions. Today, we add another exciting chapter with the launch of the All-New Suzuki Fronx.”
Special guest Takashi Yokoyama, Chief Engineer of the Fronx, explained that its design was inspired by the strength and elegance of a thoroughbred horse, combining coupe styling with SUV practicality.
Variants and Powertrain
The Fronx will be offered in several trims:
GL AT – 1.5L engine with 4-speed automatic transmission
GLX AT Hybrid – mild hybrid system with 6-speed automatic transmission
SGX AT Hybrid – top variant with added features, also paired with a 6-speed automatic transmission
Safety Features
All variants come with Suzuki Safety Support Technology, which includes:
Dual Sensor Brake Support II (DSBS II)
Adaptive Cruise Control
Blind Spot Monitor
High Beam Assist
Lane Departure Warning and Prevention
Lane Keep Assist
Rear Cross Traffic Alert
The Fronx also has six airbags for occupant protection.
XL7 Hybrid Black Edition:
Launched alongside the Fronx, the XL7 Hybrid Black Edition features black-painted body garnishes, door handles, a black roof rail, and dark-tinted rear lamps for a sportier appearance.
From January to August 2025, Suzuki Philippines sold 14,519 units, a 10% growth over last year despite a slight industry decline. SPH Automobile Division General Manager Norihide Takei said the company is confident the Fronx and XL7 Hybrid Black Edition will build on this momentum.
Official pricing is as follows:
XL7 GLX AT Hybrid Black Edition – ₱1,259,000
XL7 GLX AT Hybrid Black Edition Two-Tone – ₱1,269,000
Fronx GL AT (4AT) – ₱1,059,000
Fronx GLX AT Hybrid (6AT) – ₱1,219,000
Fronx GLX AT Hybrid Two-Tone (6AT) – ₱1,229,000
Fronx SGX AT Hybrid Two-Tone (6AT) – ₱1,299,000
Suzuki also announced the FRONX Nationwide Experience on September 19–20, 2025. Suzuki dealerships will feature showroom displays, activities, and test drive opportunities for customers.
With the launch of the Fronx and XL7 Hybrid Black Edition, Suzuki Philippines reaffirms its focus on offering dependable, practical, and stylish vehicles for Filipino families.
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