Toyota revamps used cars program for it’s 10th year, now called T-SURE

Toyota Motor Philippines (TMP), has been on a roll lately. Locally, the number 1 automaker has adopted a different approach, by taking on a new tagline “Mobility for all”. Essentially, Toyota wants to shift its business mindset by being more than just an automaker, they want to improve and offer services that will, as they say, give mobility to all.

Their newest endeavor is revamping their used cars program, gone is TCUV (Toyota Certified Used Vehicles), and in comes T-SURE.

Toyota T-Sure 1

Toyota T-SURE

T-Sure, Toyota Quality Pre-owned Cars” (T-Sure), the program offers an alternative to consumers who are looking for worry-free car purchase options without compromising quality, value, safety, and excellent service.

TMP senior vice president for marketing Masatoshi Toiya explained the name change by saying, “the “T” stands for Toyota and “Sure” denotes trustworthiness. This new brand name sends a strong message that customers can have peace of mind in transacting with a T-Sure dealer, whether he is trading in an old vehicle or buying a pre-owned car.”

Toyota T-Sure 2

Among major improvements made include the expansion of T-Sure dealer outlets nationwide which can offer trade-in deals and selling of pre-owned cars. All outlets are now accepting trade-ins, while T-Sure Retail outlets have increased to twenty-nine (29) outlets as of September 2022. TMP targets to end the year with thirty-three (33) T-Sure Retail Dealers. 

Toyota improved its used car product offerings, with its three (3) types of products at varied price points to better fit customers’ needs and budgets: Toyota Certified Elite, T-Sure’s premium product with a 1-year warranty on engine and transmission, which can be claimed at any Toyota outlet nationwide; Toyota Value Plus, with a 3-month warranty on engine and transmission, which can be claimed at selling dealer only; and Toyota Value Lite, without warranty but went through the same stringent standard process of vehicle check to ensure its quality when driven out the dealer.

Toyota T-Sure 3

Customers are also assured of fair pricing because TMP uses a Used Car app with a built-in pricing tool showing the real-time price range of various models, depending on the quality level and local market pricing. To help customers with their budget, they may also avail of an affordable financing scheme through TFSPH, which offers a much-improved affordable package for all T-Sure vehicles, now with longer payment terms and expanded coverage up to 9-year-old vehicles. In addition, competitive packages from Toyota Insure and After Sales Service, tailor-fit to the needs of pre-owned car customers, may be availed on top of the purchased T-Sure unit.

As of this writing, there are twenty-nine (29) Toyota outlets offering vehicles under the program. For Luzon and Metro Manila, these are Toyota Alabang, Toyota Bacoor, Toyota Balintawak, Toyota Bataan, Toyota Batangas, Toyota Bicutan, Toyota Calamba, Toyota Calapan, Toyota Dagupan, Toyota Global City, Toyota Makati, Toyota Manila Bay, Toyota Pasig, Toyota Pasong Tamo, Toyota Plaridel, Toyota Quezon Avenue, Toyota San Pablo, Toyota Santa Rosa, Toyota Silang, and Toyota Taytay, Rizal.

So if you’re in the market for a new vehicle, but don’t want to break the bank, Toyota T-SURE could be the answer you’re looking for.

Pablo Salapantan

Pablo Salapantan

Pablo's first word was probably "Car", and this has developed into a personal passion that has consumed his professional life as well.

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