RADAR EV Pickup Philippines enters Cebu through Pacific Autoworld Inc.

RADAR EV Pickup Philippines, a brand under UAAGI Auto Group, has partnered with Pacific Autoworld Inc., part of the Borromeo Group of Companies, to distribute its electric and plug-in hybrid pickup trucks in the Visayas region.

The partnership was formalized through a contract signing between RADAR EV Pickup Philippines Brand Head Franz Decloedt and Pacific Autoworld Inc. Managing Director Marco Borromeo. The agreement is part of UAAGI’s broader push to expand its New Energy Vehicle (NEV) lineup and after-sales service network across key provincial markets nationwide.

Pacific Autoworld, with 25 years of experience in the automotive industry, will open a RADAR dealership in Cebu. The outlet will be the fourth UAAGI-distributed brand carried by Pacific Autoworld, alongside BAIC, Chery, and Jetour.

RADAR’s pickup lineup combines utility with SUV-like comfort, driver-assistance features, and electric powertrains, targeting buyers seeking an alternative to conventional pickup trucks.

The Cebu dealership brings RADAR’s NEV offerings directly to one of the country’s major regional markets in the Visayas.