2022 was a very important year for the Ford brand locally. They had come off relative success in 2021 with the Territory but grew even further in 2022 with the introduction of the all-new Ford Ranger and Everest models.
24% growth for Ford PH in 2022
Ford Philippines has solidified its position as one of the leading automotive players in the country as it delivered another strong retail performance in 2022.
Full-year retail sales grew by 24 percent from a year ago to 24,710 vehicles led by its three best-selling vehicles – the Ford Ranger, Ford Everest, and Ford Territory. The Ford Ranger was the top-selling Ford vehicle last year, with sales rising 24 percent to 11,396 vehicles, making it the second best-selling pickup truck in the country.
Meanwhile, the Ford Everest also delivered strong sales last year, with full-year sales growing by 99 percent to 3,534 vehicles, as it once again made its presence felt in the highly-competitive mid-size SUV segment.
For the third consecutive year, the Ford Territory remained the country’s best-selling small SUV last year, with full-year sales increasing by 35 percent to 9,269 units and a strong market share of 51 percent. The Ford Territory reached its 15,000th sales milestone in September last year. On a monthly retail performance, Ford posted its best retail sales in December with 3,260 vehicles, a 76 percent lift from the same period a year ago, driven by the sales of the next-gen Ranger at 1,566 units, its highest retail performance since its launch in July.
“It was a milestone year for Ford Philippines in 2022 with the launch of our next-generation Ford Ranger and Everest and the continued success of our Ford Territory, including a number of customer engagement initiatives that allowed us to enhance the Ford purchase and ownership experience,” says Mike Breen, managing director, Ford Philippines. “We thank our dealers for their partnership, our employees for their passion and dedication to serve, and our customers for their trust and confidence in Ford.”