Ford Territory claims 52% of the small SUV segment in PH

Two years after its launch in the Philippines last August 2020, the Ford Territory still remains one of Ford Philippines’ top-selling vehicles and one of the best-selling SUVs in the Philippine market.

It’s easy to see why, because the Ford Territory like most china made Crossovers/SUVs out there offers so much bang for the buck. Not to mention a very stylish and classy design motif to boot. In fact, I wrote all about how I think the Ford Territory made its place in a hotly contested segment, by taking a day trip with it to Tagaytay.

Ford Territory continues to mark its Uhm… Territory

The Territory delivered strong sales in the first half of 2022 with 3,691 units sold, an increase of 11 percent from the previous year, cornering a 52 percent market share in the small SUV segment. 

It also posted June as its best-ever retail month performance since its launch with 1,574 units sold, which is almost thrice the volume sold in the same month last year. 

“We are delighted to see that the Ford Territory has maintained its appeal to Filipino SUV customers two years since it was launched,” said Mike Breen, managing director, Ford Philippines. “The Ford Territory remains one of our most important vehicles in the Ford lineup and we are excited to sustain its success for the remainder of the year.”

The Ford Territory reached its 10,000th customer milestone earlier this year and is poised to hit the 15,000th sales milestone before the end of 2022. 

With that in mind, Ford should be pleased with the continuous growth of the Territory locally. The question now is, should Ford bring in an all-new model soon? or stick with what they’ve got? what do you guys think?

Pablo Salapantan

Pablo Salapantan

Pablo's first word was probably "Car", and this has developed into a personal passion that has consumed his professional life as well.

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