Hyundai PH ties up with Roblox for Mobility Adventure

We all know about the Metaverse already, in fact, it’s been a hotly debated topic due to it being a truly immersive world. Despite that, it seems most companies are willing to sign up and join the Metaverse, and Hyundai PH is the latest one to do so.

Hyundai x Roblox

Hyundai Motor Philippines Inc. (HMPH), together with Hyundai Motor Corporation (HMC), invites Roblox users to explore and experience Philippine-themed content at the Hyundai Mobility Adventure (HMA) metaverse space. HMA was developed in 2021 as a new-age online customer experience (CX) platform to introduce the brand’s latest products, initiatives, and future mobility solutions to younger generations. It also provides constant in-game updates that aim to bring light to the different cultures of the regions that Hyundai is present in.

Hyundai philippines Key Visual 2

Starting last Friday, February 3 until March 1, there will be three (3) unique events at the Festival Square where a virtual showroom and quests with awards await participating players:

  • Global Driving Center 

Take either the Santa Fe, Tucson, or Staria for a spin while learning more about these models by answering a series of fun trivia questions before the clock runs out.

  • Philippine Driving Studio

Come to know the Creta and Stargazer through three (3) mini-games that showcase their class-leading safety and comfort features as well as future-oriented look.

  • Philippine Local Culture Zone

Get hold of one-time-only items like the traditional Barong Tagalog, and famous native treats such as Halo-halo, Sapin-Sapin, Buko Pandan, and Mango juice. Plus, roam around and take delight in the digital version of HMPH’s signature IONIQ 5 Café and discover what makes its Vehicle-To-Load (V2L) functionality special.

Hyundai philippines Key Visual 1

On February 24 to 26, HMA will also be showcased live at the activity center of Glorietta in Makati City. It will feature interactive activities that will provide special prizes. The latest vehicle lineup of HMPH will also be displayed with event-exclusive offers included. Follow the brand on Facebook and Instagram as well for the latest updates.

Pablo Salapantan

Pablo Salapantan

Pablo's first word was probably "Car", and this has developed into a personal passion that has consumed his professional life as well.

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