Strong 4-vehicle Isuzu lineup of mu-X, D-Max, Traviz, N-Series showcased at PIMS 2022

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Isuzu joins this year’s Philippine International Motor Show with a 4-strong vehicle lineup. On display for showgoers to see are the mu-X, D-Max, Traviz, and the N-Series. With sustainability and responsible partnership as their core concept, IPC designed a booth that encompasses the benefits of their products and services to society. More than the durable and reliable vehicles, providing mobility and transport solutions have been IPC’s vital role in Filipino’s lives which enables them to take hold of the title “Number 1 Truck Brand in the Philippines” for twenty-two (22) consecutive years.

The Isuzu Vision: Road To Progress

Isuzu Pims 2022 Inline 01 Min

Photo: Isuzu

“Road to Progress” is the brand’s Vision that they announced at their 25th Inaugural Anniversary last July. Alongside PIMS 2022’s “Mobility + Humanity: Innovating for the Common Good” theme, Isuzu takes this as an extension of their own mantra which they want to be embodied and seen through their vehicles on display.

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Headlining their space is the mu-X and D-Max. Both showcase powerful yet efficient fuel performance, spacious interiors, luxurious details, and bar-setting 5-star safety features. All these make both models easy and excellent choices for Filipino families across the country.

For those who are looking at mobility and cargo solutions, the Traviz which boasts of large cargo space and excellent fuel economy is also on display. With the potential to reach 1,063 kilometers with just one full tank, there’s no surprise why it has become a staple choice for SMEs and fleet customers. If it’s any indication of how good it is, the Traviz sold more than 10,000 units in its first 2 years alone.

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If it’s maximum carrying capacity that you’re looking for, then the N-Series can easily grab your attention. Ease in operation and fuel efficiency make it easier for drivers and even business owners themselves to drive this truck around the bustling roads of the metro. As an added draw, the Traviz features a first-in-its-class automated manual transmission.

Isuzu Aftersales Program

Isuzu Pims 2022 Ipc Executives Inline 02 Min

Photo: Isuzu

Aside from the vehicle line-up on display, Isuzu also gives guests a glimpse of the advantages of being part of the Isuzu Family with their equally extensive aftersales programs. In their Customer Lounge area, brand representatives reiterate that they are offering not just vehicles or products but rather “business solutions” to customers with their extensive Aftersales service. Showgoers can expect programs on the exclusive Isuzu Vehicle Health Report, Fleet Programs, Parts Support, and Eco-Drive Trainings to convey that the customer journey does not end on vehicle purchase. The continuous partnership between IPC, their dealers, and customers lasts all throughout the customer’s lifetime journey with Isuzu products.

Mikko Juangco
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